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IPTV Content Recommendation |
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Neptuny launches enhanced Content Recommendation engine at
IPTV World Forum 2009
Neptuny
February 27, 2009
Milan, Italy -- Neptuny, a pioneer in the IPTV sector, will be
launching Contentwise 2.5 at IPTV World Forum in Olympia, London
from 25th 27th March 2009. ContentWise 2.5 is the latest release of
the real-time Content Recommendation engine specifically designed
for Digital Media, that helps both IPTV providers and final users to
make IPTV a successful experience. Two exciting new features of
ContentWise 2.5 are support for user communities and metadata
enrichment rules. |
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Neptuny CEO, Fabio Violante
comments Neptuny s experience from working with customers and system
integrators shows that successful IPTV, Interactive-Cable TV and
WebTV services require recommendation systems that can be easily
integrated into the existing IPTV ecosystem to enable user
interaction and cooperation opportunities similar to those of
Internet social networks. ContentWise 2.5 enables IPTV operators to
target customers with even more effective recommendations and to
overcome metadata availability limitations, thus enabling operators
to make customers satisfied while maximizing the value of their
Digital TV business.
The latest release, ContentWise 2.5, provides the following new
capabilities:
Support for user communities
ContentWise 2.5 allows users to
create and join communities to get recommendations that are related
to the tastes and preferences of the community. ContentWise
communities allow friends or people sharing common interests (e.g.
sports) to receive even more effective recommendations generated by
taking into account profiles of people that belong to the same
community. These capabilities increase the hit ratio of successful
recommendations, thus improving the overall TV experience.
Metadata enrichment rules
Metadata for the content may not be complete or may be too general
to refine the recommendations to the user. ContentWise 2.5 has an
expert system that can automatically extrapolate additional metadata
tags to ensure that only the right content is recommended to the
user. ContentWise provides the ability to define (both
out-of-the-box and custom) metadata enrichment rules that can be
then used to generate additional content metadata. These rules
enable ContentWise to identify long-tail contents and genre, e.g.
'black comedy', and thus to provide more reliable recommendations
based on similar content mechanisms. ContentWise provides a number
of out-of-the-box rules that enable operators to quickly enhance the
existing metadata without embarking on expensive, manual metadata
review processes.
ContentWise also provides the
capabilities expected from a leading edge content recommendation
engine:
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Recommendations - ContentWise
makes recommendations for VOD content, TV Channels, TV programs
and programs available on (network) Personal Video Recorder.
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Rating Process - ContentWise
collects feedback from the user. The user can either rate a film
after watching it or the system will collect information about
whether the user watched the whole film or stopped it before it
has finished. Explicit preference collection (e.g. favorite
genre) is also supported.
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Advanced Business Rules -
Operators can add additional filtering to the recommendations;
these can include parental control filters to stop adult content
being viewed/recommended as well as pushing premium content
based on a customer s profile.
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Business Reporting -
ContentWise offers online and offline reporting; these reports
can assist the operator in content buying by analyzing what
their customers would like to purchase as well as feedback from
the users experience.
About ContentWise (www.neptuny.com/contentwise)
ContentWise is the real-time
Content Recommendation engine specifically designed for Digital
Media. ContentWise provides real-time recommendations tailored
individual preferences and tastes that suit the personal tastes and
preferences of each Digital Media user, as known from both the user
profile and interaction. By recommending media content that is
tailored to each individual user, ContentWise enables Digital Media
providers to exploit the full potential of their content offering
and thus to both increase revenues and improve customer retention.
Moreover, ContentWise allows providers to bias the recommendation
results by means of customizable filtering rules for specific
business and marketing purposes.
About Neptuny (www.neptuny.com)
Neptuny is
the technology leader in providing optimization solutions for
telecommunication operators and IPTV providers.
Neptuny
technologies are specialized in managing and mining immense amounts
of data gathered from different sources and providing real-time
business information. Customers include British Telecom,
Fastweb,
Italtel, On Telecoms, Pirelli Broadband, Telecom Italia, Vodafone
and Wind.
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