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ADVERTISING DIRECTOR/ BLUE AGENCY
CO-FOUNDER CHRISTOPHE LAMBERT KEYNOTES AT MIPTV 2009
Other Topics:
IPTV
Digital Workflow,
Telecom Conference,
IPTV Company Growth
TV World Productions Ltd
December 22, 2008
Paris, France – Christophe Lambert, advertising director and
co-founder of the Blue agency with director/producer Luc Besson,
will give the Creative keynote at MIPTV 2009 on branded
entertainment. The 46th MIPTV entertainment content market will take
place in Cannes from 30 March to 3 April 2009. |
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“MIPTV is the opportunity to
demonstrate to the world’s television creatives, producers and
executives that branded entertainment is alive and well in Europe.
By offering a strong collaboration between producers, a brand and
good screenwriters, you can produce entertaining programmes of
prime-time quality and offer a valuable alternative to traditional
advertising, which viewers are now rejecting,” said Christophe
Lambert.
Paul Johnson, Director of Television at Reed MIDEM, added:
“Christophe Lambert is a Branded Entertainment Ambassador of the
next generation. He is part of a small and prestigious group of
ad-execs/directors/producers who are building the bridges between
brands and channels in an age when the funding of television is the
object of intense debate. His creative keynote will examine how best
the next generation of TV production will be financed and consumed.”
The keynote, organised in partnership with Euronews, will be held on
Tuesday 31 March in the Palais des Festivals, within the framework
of the MIPTV 2009 conference programme.
Christophe Lambert joined forces with Luc Besson in autumn 2008 to
form the first French “advertainment” agency, Blue, which
specialises in the production of multi-platform entertainment
content designed for brands. Before moving into production,
Christophe Lambert began his career in advertising, becoming one of
the most sought-after ad-exec for agencies and brands both in France
and abroad. He invented the slogan “Ask for more” for Pepsi while at
BBDO, where he oversaw other international accounts such as Total
and Fedex. In 2003, he became President of Publicis Group in France
and member of the executive committee of the Publicis Worldwide
network. Christophe Lambert also worked for McCann Paris where he
began his career in 1984, BDDP and RSCG, before creating his first
agency, Opera, in 1992. |
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