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Digital Video Broadcast DVR |
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ADB to Supply its Latest DVB-T DVR to
Grundig for RiksTV’s New Offering in Norway
Other Topics:
IPTV Mobile Video Production
IPtimize, Inc.
October 29, 2008
Geneva, Switzerland: Advanced Digital Broadcast, a leading supplier
of technology to the global digital television industry, announced
today that it will supply its latest DVB-T digital video recorder
platform for the Norwegian market under its agreement with Grundig
(www.grundig.de). The DTR 8860 VOD is the first-to-market to fully
support RiksTV’s (www.rikstv.no) push-VOD service, which is using
the pVOD solution from Osmosys (www.osmosys.tv). ADB and Grundig
have already been successful in the Norwegian market since they
announced their partnership in 2007 with two non-DVR products: the
DTR 8720, and the DTR 8740, which provides pause live TV features. |
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RiksTV
plans to launch its new push-VOD service in early 2009. Those DVR’s
already in customer homes by then will be upgraded via a simple
software download. All products shipped in 2009 will come fully
integrated with the push-VOD applications.
“With our technology partnership with ADB, Grundig has continually
proved its ability to deliver superior quality high definition
set-top boxes to the market in a timely manner and at the right
price point” says I. Tolga Akar, Chief Marketing Officer at Grundig.
“We are very happy to work together with ADB for this latest product
launch that will see the first deployment of push-VOD ready digital
video recorders in the Norwegian marketplace. Furthermore the
availability of two additional HD products will give RiksTV’s
subscribers a wide choice of TV viewing options”.
RiksTV is a Norwegian DTT network operator
owned by a consortium consisting of Norsk rikskringkasting (NRK),
the TV 2 Group and Telenor Broadcast Holding. Its service offering
went live in September 2007, with three free-to-air TV channels and
21 pay-TV channels packaged in RiksPakken and RiksExtra, which
provide a mix of local and international programming. Within a year
of its services going live, RiksTV has attracted close to 280,000
customers. RiksTV’s offering will be pushed to new levels with the
digital video recorder DTR 8860 VOD coupled with Osmosys’ push-VOD
solution and embedded enhanced graphics engine known as EGG™.
“We strongly believe that the high quality STB from ADB/Grundig
together with Push-VOD service from Osmosys will strengthen our
position in a competitive market. We hope the service will be a
great success” said Espen Thorsby, CEO, RiksTV.
The DTR 8860 VOD is an advanced, interactive digital video recorder
optimised for digital terrestrial networks. The product supports
high quality recording and playback. It is push-VOD ready, enabling
operators to download premium, pay-TV content onto the hard disk
drive for consumers to retrieve at their convenience. It is equipped
with a 500GB hard disk drive, enough to store more than 500 hours of
SD content or up to 180 hours of HD-ready content. The product
includes state-of-the-art hardware features such as a single-chip
microprocessor, dual tuner, and double USB, fast Ethernet and HDMI™
interfaces. ADB’s unique operating software ensures enhanced system
and product performance including fast channel decoding and swift
rendering of on-screen graphics and applications.
“We are delighted to work with Grundig and RiksTV to develop and
supply this new and innovative product. It is one of the world’s
first introduction of a push-VOD ready, HD, MPEG-4 terrestrial
platform, and ADB with its partners have delivered it,” states Jim
Lomax, Executive VP Worldwide Sales & Marketing at ADB. “We believe
that the availability of ADB’s products under Grundig’s strong brand
combined with RiksTV’s offer provides consumers with a
second-to-none entertainment experience. The digital terrestrial pay
TV market is growing in Europe and ADB is perfectly positioned to
deliver innovative products to support its customers’ ambitions in
this segment”.
Osmosys Push VOD offers a bandwidth independent
means of distributing any form of digital content. A wealth of
content such as movies, trailers or any other TV programming can be
made available to the viewer in the form of customised catalogues
via different payment methods like pay per view or subscription.
Furthermore, the embedded EGG™ enhanced graphics engine is a
revolutionary graphics library that marks a radical enhancement in
the viewer’s experience, making traditional STB user interfaces
history. It allows video content creators and designers alike the
freedom to provide interactive TV graphics, with fluid motion, 3D
effects and a full suite of animation effects on platforms that were
previously limited to a 2D world only.
“Push-VOD will make it possible for the consumer to have an exciting
TV experience whilst discovering a new way of consuming digital
content” commented David McElhatten, Managing Director of Osmosys.
“The winning combination of these products developed in
collaboration with ADB, Osmosys and Grundig will help deliver the
right solution and services for the operator to be successful”.
Shipments of the products have already commenced. |
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