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MTV Selects Envivio Encoders for Mobile TV Services in Brazil
Other Topics: IPTV
Software Development, IPTV Server
System
Envivio Inc
December 2, 2007
Envivio Delivers First Encoder to Support
the Brazilian ISDB-T 1seg Standard
San Francisco, CA -- Envivio Inc., the leading technology provider
of IP video convergence encoding solutions from mobile to HD, today
announced that it is providing the video encoding for MTV’s mobile
TV services in Brazil. MTV’s mobile programming is being delivered
using a Brazilian variant of the successful Japanese ISDB-T digital
terrestrial television standard which includes the 1seg
specification for mobile TV. |
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As Brazil
is among the world's largest mobile phone markets, with more than
110 million users, the government mandated that content delivery to
mobile devices be included within the new national digital TV
system. The Envivio® 4Caster™ B3 encoder, selected by MTV as well as
several other broadcasters, is the first encoding product to support
the specification defined within the Brazilian 1seg mobile TV
standard.
“The broadcasting community in Brazil is very excited about the
enormous potential offered by ISDB-T. Not only does it allow us to
offer digital SD and HD services directly to viewers, but also to
expand our offering to include mobile TV,” said Valter Pascotto,
Director of Engineering at MTV Brazil. “It is well known that 1seg
transmission offers superior signal delivery. Coupling this with the
Envivio’s excellent video encoding, we are able to offer an
exceptionally high quality mobile TV experience. So good in fact, I
believe it will be this mobile TV service that really catches our
customers’ attention, and drives the broad adoption of digital TV in
Brazil.”
MTV and five other broadcasters -- TV Globo, TV Record, BAND TV,
SBT, and TV Gazeta -- officially began their digital terrestrial TV
broadcasts in Săo Paulo (the biggest city in Brazil) on December
2nd. Service bouquets include mobile, SD and HD content. Coverage
for the cities of Rio de Janeiro, Brasilia, Belo Horizonte,
Curitiba, Fortaleza, Goiania, Salvador, and Recife is targeted for
2008.
“We selected Envivio’s encoding products because of their remarkable
encoding performance at low bit rates and resolutions, and because
of their compliance with Brazil’s 1seg specifications,” added
Pascotto. “We are also happy to rely on a partner that has so much
global experience in mobile TV encoding.”
“Supporting Brazilian broadcasters with standard compliant solutions
further demonstrates Envivio’s position as the world’s leading
supplier of video compression products for mobile TV. It adds to the
success we have already had with ISDB-T in Japan,” said Julien
Signčs, President and CEO of Envivio. “It is an honor to have been
chosen by MTV for this historic project.”
The Envivio 4Caster B3 offers greater processing power for advanced
compression capabilities and noise reduction for bandwidth
constrained applications. Within its wide feature range, B3 supports
H.264 Baseline Profile Level 1.3 video encoding at 30 frames per
second and supports the mandated HE-AAC audio encoding. Increased
bandwidth efficiency combined with high quality video in lower bit
rates, allows broadcasters like MTV to expand service offerings
while optimizing throughput over their distribution networks.
About MTV Brazil
MTV Brazil is the Brazilian version of MTV, owned by Abril, the
nation's largest magazine publisher (70%), and by Viacom Networks
Brasil, the Brazilian branch of Viacom-owned MTV Networks Latin
America (30%). Unlike the American MTV, MTV Brazil is available in
free-to-air terrestrial television in many large areas of the
country, such as metropolitan City of Săo Paulo. It is also
available on cable and satellite services.
About Envivio Inc.
Envivio Inc. is the leading technology provider
of IP video convergence encoding solutions for telcos, enterprises,
and broadcasters. Envivio is the only company to offer convergence
solutions supporting the “3 screens” of video – TVs, PCs and mobile
phones – making IP video a reality over any type of network and to
any multimedia device from mobile to HD. Envivio solutions deliver
industry leading AVC/H.264, Windows Media Video (VC-1) and AVS
compressed video quality at the lowest bit rate for IPTV, Internet
TV, mobile TV and broadcast applications. Service providers
worldwide use Envivio solutions to reduce their operational costs
while offering subscribers the most compelling and highest quality
video services anytime and anywhere. Visit www.envivio.com for more
information.
Envivio is a registered trademark of
Envivio Inc. All trademarks used herein, whether recognized or not,
are the properties of their respective companies.
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