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IPTV Interactive Formats

 
EMAP channel Kerrang! on air with Active Loop Television formats powered by never.no

Other Topics: IPTV Distribution, IPTV Program Acquisition

Active Loop Television
October 14, 2007

London, UK & Oslo, Norway -- Active Loop Television AS (Oslo, Norway) has cooperated with EMAP (London, UK) to launch interactive formats for yet another channel; Kerrang! (http://www.kerrang-tv.co.uk/). Already, EMAP channels “The Hits TV” and ”Smash Hits” are powered by software from never.no.

The formats are lower 3rd entertainment games, overlaid over existing video.
 
 
never.no has delivered its Auto Dialogue System (ADS) and Interactivity Desk (ID) in hosted versions, and installed three Dynamic Content Schedulers (DCS) for Vizrt connecting to EMAP’s existing Vizrt CGs at EMAP’s broadcast facility in London. The software facilitates the setup, control and playback of the formats, as well as the communication with the SMS gateway provider, and generation of MMS animations sent to participating viewers. The system is activated through EMAPs existing Pebble Beach automation system.

The Products
Auto Dialogue System is a system for design, configuration, deployment and operation of 1-to-1 dialogue services in electronic media (particularly mobile phones).

Interactivity Desk, an editorial system for content management and moderation of all types of viewer input, simple broadcast control functions, and functions for preparation and scheduling of stored content.

Dynamic Content Scheduler, a system for frame accurate scheduling and configuration of broadcast time, and for automatic interaction with graphics systems, video servers and other content management systems, automation systems and station clocks.

Active Loop Television AS
Active Loop Television is a global supplier of mobile-driven interactive TV, with an extensive and growing portfolio of ready-to-use interactive television formats. Active Loop Television delivers cost effective TV formats and enables broadcasters to air viewer-generated content.

never.no AS
never.no is a provider of enabling technologies for digital cross-media communication. never.no is headquartered in Oslo, Norway, with hosting centers in Los Angeles and Dubai, and customers in Europe, Middle East, Asia and North America.
 
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