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RGB Networks Expands Global
Appeal of Its Industry-Leading Digital Video Processing Platform
with Advanced Capabilities
Other Topics: IPTV QAM
Modulator, IPTV Bandwidth,
IPTV Content Agreement,
IPTV Broadcast Forensics
PlatformPR
May 22, 2007
Digital overlays, program substitution now added to the BNP’s
list of innovative features
ANGA Cable – Cologne, Germany -- RGB Networks, the leader in network
video processing, is expanding the global reach of its flagship
Broadcast Network Processor (BNP) with the addition of advanced
capabilities that will help cable television operators throughout
Europe, Asia Pacific and the Americas generate additional revenue
and meet local regulations. Combining its unmatched ability to
simultaneously process more than 500 video programs and through a
simple software upgrade, the BNP platform now enables cable
operators to more efficiently localize and target advertisements and
to seamlessly and automatically switch between programs based on
pre-determined schedules. The latest version of the BNP’s operating
software enables these applications which RGB will demonstrate at
its stand (E14) at the ANGA Cable show. |
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“High-definition
television (HDTV), video on demand (VOD), local advertising,
switched digital video and other new services and architectures are
taking off in Europe and our Broadcast Network Processor combines
the performance and processing density to enable their deployment on
a broad scale and at lower cost,” said Sara Hackforth, vice
president for RGB Networks’ European, Middle East and African (EMEA)
operations. “The new capabilities and features of the BNP are the
latest examples of RGB’s commitment to meeting the unique
requirements of European cable operators.”
“Cable operators throughout Asia Pacific, like their counterparts
worldwide, are migrating to all-digital networks to deliver
increasingly personalized services to individual subscribers, and
our BNP gives these operators the mix of capabilities and unrivaled
processing density to accelerate a successful migration,” said Nick
Hutton, RGB Networks’ Vice President of Sales, Asia Pacific.
The BNP’s new digital overlay capability allows cable operators to
overlay text, graphics and even video directly on to their
programming, enabling the customization of ads to make them more
targeted to specific geographies. This capability is particularly
relevant in countries with regulations restricting ad insertion, the
traditional method for actually replacing a nationally broadcast ad
with a specifically developed local ad. Cable operators can now
overcome this by using the BNP’s digital overlay technology to
customize ads with locally-relevant information, rather than
actually replacing the ads. Digital overlay can also be used to
‘brand’ programming via the addition of logos and to alert viewers
to breaking news via the use of ‘text crawls’ in which text is
scrolled across the television screen.
Complementing its new digital overlay capabilities, the BNP’s new
program substitution feature allows operators to seamlessly switch
between programs on a single output channel, which is particularly
important in meeting national programming content rules which often
limit the amount of foreign programming. For example, a channel in
the Netherlands airing a U.S. music video network from 10 a.m. to 6
p.m. may be required to switch to Dutch programming during the prime
time evening hours. This capability is equally important for
channels that play long-form infomercials or home shopping programs
during the early morning hours, but need to switch to their regular
programming for the remainder of the day. The BNP switches programs
using its advanced, seamless program insertion feature ensuring
frame accurate switching to avoid clipping of the programming, as
well as switching programs on a pre-determined schedule.
The latest version of the BNP’s operating software will be available
at the end of May. Once installed, customers can add the newest
software features through RGB’s easy licensing procedure. Thanks to
the BNP’s unique programmability, upgrading existing BNPs can be
accomplished in the field during scheduled downtime.
About RGB’s Broadcast Network Processor
Based on RGB’s Video Intelligence Architecture™ (VIA), the
Broadcast Network Processor (BNP) is designed to enable cable
operators to deliver highly targeted and personalized video
services. Housed in a one rack-unit platform, the BNP delivers the
cable industry’s highest density solution for digital video
grooming, statistical multiplexing, transrating, digital program
insertion (DPI) and digital overlay. With the ability to process
more than 500 video streams in a single rack unit, the BNP
significantly lowers the cost of delivering advanced digital video
services, while creating new sources of revenue for operators. RGB’s
Broadcast Network Processor offers the scalability to support
current and future network growth, while also providing the
flexibility to sustain new applications such as switched digital
video, targeted ad insertion and digital simulcast. The BNP also
reduces the complexity and cost of deploying these services,
allowing operators to focus on introducing more personalized,
revenue-generating services.
About RGB Networks
RGB Networks delivers extremely high-density, flexible video
processing solutions that enable video service providers to deliver
highly targeted and personalized video content at considerably lower
costs than conventional solutions. Based on its unique Video
Intelligence Architecture™ (VIA), RGB’s VIA product family
simplifies management and delivers scalable, multi-function
capability in a single, programmable platform, allowing video
service providers to leverage existing infrastructure, while
building an advanced foundation to meet the needs of the rapidly
growing market for personalized video services.
For more information about RGB Networks and its unique video
processing solutions, please visit www.rgbnetworks.com. |
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