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IPTV Consultancy, Media,
Appoints New Commercial Director
Other Topics: IP Based Audio
Visual, Russian IPTV Market
Med1a
March 8, 2007
Louis Kingston, former business consultant at EMAP, joins rapidly
expanding IPTV business
London, UK -- IPTV Consultancy and Technology Enabler, Med1a, has
announced the appointment of Louis Kingston as Commercial Director.
Kingston, formerly of EMAP, will be responsible for raising
awareness of Med1a’s IPTV platform, ‘View TV’, in order to help
Media companies and Special Interest Groups to make money from IPTV.
Med1a was formed in January 2007 by Gary Corbett, who is also CEO of
Opera Telecom – No. 1 in Sunday Times list of fastest growing
companies (2004) – and Jamie Branson, Managing Director of T2eUK
Ltd, creator of the View TV platform. Undoubtedly the ratio between
TV and Internet is closing with the expansion of broadband to the
home. With declining revenue from brand sponsors in traditional
media and an increasingly dispersed consumer base, organisations are
keen to exploit the highly targeted, highly measurable, online
audiences who either view content from their PC, or via an IPTV Set
Top Box directly to their TV. |
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Commenting on his
appointment, Louis Kingston, Commercial Director, Med1a, says, “I
have worked very closely with Gary Corbett in the past, and he has
consistently been ahead of the curve in terms of delivering
effective interactive technology and services for media companies
globally. Gary’s involvement in Med1a, combined with Jamie Branson’s
experience and knowledge of the IPTV market, convinced me that this
was a fantastic opportunity to be involved with a company that can
genuinely be the market leader in enabling content owners and media
organisations to monetise their content in a cost effective manner
and communicate with their audience in new ways.”
Kingston continues, “Our experience shows that you can’t afford to
dabble with IPTV – the costs are high and there is a risk of
disenfranchising the core consumer base. From choosing the IPTV
platform through to creating a business model that effectively
combines subscriptions with advertising and interactivity to
generate revenue, getting it right from day one will deliver
significant competitive advantage. This is where our depth of
experience can help get organisations quickly to the point of
monetising their offering over IPTV. We can help companies to really
push the boundaries of new media technology.”
Kingston has 18 years of experience in the media, interactive
services and mobile telecommunications industries. Prior to joining
Med1a Kingston worked with EMAP as a business consultant identifying
and marketing new interactive services for Emap’s consumer and
lifestyle brands, including the creation of a number of off portal
mobile sites including FHM, Heat, Q, Kiss, Empire and Kerrang!
Prior to this, Kingston headed up the Media and Sales operations for
multinational media and technology corporation, itouch. During this
time, itouch was responsible for managing the interactive platforms
for numerous TV shows including Pop Idol, The x-factor and Big
Brother.
Kingston says, “I look forward to taking Med1a’s View TV platform to
market and demonstrating its flexibility, and making Med1a the UK’s
first choice provider for IPTV solutions.”
Gary Corbett, Director of Media, says “We are very pleased that
Louis has joined us at Med1a. His extensive experience in media and
sales will add significant value to our IPTV venture as we begin to
extend our reach in the market.”
About Med1a
Med1a is an IPTV Consultancy and Technology Enabler which has
been launched to help media companies and special interest groups to
monetise their proposition utilising the latest advancements and
availability of IPTV. Gary Corbett, who is also CEO of Opera Telecom
– No. 1 in Sunday Times list of fastest growing companies (2004) –
has joined forces with Jamie Branson, Managing Director of T2eUK
Ltd, creator of the View TV platform, to launch Med1a.
Med1a is able to deliver an end-to-end solution which enables media
companies and content owners to deliver broadcast quality television
and on-demand entertainment services over the Internet.
Med1a is revolutionising TV-on-the-Web, making it simple for media
and content providers to profit from video or audio content which
opens up powerful new channels for brands. Working in conjunction
with Med1a, brands can own a bespoke dedicated IPTV channel,
enabling them to communicate and deliver content direct to the
consumer's front room.
Med1a partners with a wide variety of media companies and content
owners to deliver broadband TV & Video On Demand solutions, making
it easy to get content online and in front of the right audience and
start generating revenues. |
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