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ViewNow Licenses Buena
Vista Pay Television Titles for VOD
Other Articles: IPTV Southeast
Asia, HD VOD High Definition Video
on Demand, SCTE Cable Tec Expo,
IPTV Technology Solution
ViewNow
June 19, 2006
Encino, CA -- ViewNow, a leading Video on Demand (VOD) programming
provider, today announced an agreement with Buena Vista Pay
Television to offer Disney studio content to both the Telco and
Cable television markets. ViewNow has also received licensing rights
that will allow consumers ordering Disney VOD titles a 72 hour
viewing period. This industry first contractual arrangement allows
the consumers to view the film as many times as they choose for a 72
hour period with full VOD functionality.
The agreement brings ViewNow a hugely popular content collection
from Disney , including titles from Walt Disney Pictures, Touchstone
Pictures, Hollywood Pictures, Miramax Films, and Pixar Animation
Studios. This licensing deal will include such popular VOD Titles as
Pirates of Caribbean 2: Dead Man’s Chest and the animation film Cars
which will be coming to ViewNow Affiliates. Some of the first films
available to ViewNow Affiliates will be The Chronicles of Narnia:
The Lion, The Witch and The Wardrobe, Eight Below, and Chicken
Little. Buena Vista Pay Television’s content gives ViewNow the most
in-depth and comprehensive line up of Studio VOD programming. |
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“Along with Buena Vista Pay TV’s titles”, says ViewNow CEO Steve
Roberts, “ViewNow licenses, encodes, and distributes content from
Warner Bros, New Line Cinema, 20th Century Fox, Paramount,
NBC/Universal, Dreamworks, and many other Independent studios in
MPEG 2, MPEG 4 (H.264), and VC1 encoded formats”.
ViewNow’s unique ViewTrak™ solution is a trusted system that
provides all of the viewing, accountability and standard measurement
metrics cited by Affiliates and Studios as the critical information
they need to successfully manage their businesses. “ViewTrak
reporting gives carriers a wide array of data on customer VOD
viewing habits”, says ViewNow President Larry Holeman, “including
what was watched, where and when it was watched with all data
reported in real time 24/7”. ViewTrak’s usage reports include total
views by program, views by time of day, total number of unique
households, average minutes watched, and usage of trick mode
functions. ViewTrak’s real-time measurement of consumer behavior is
anonymous and reported in aggregate to protect customer privacy.
About ViewNow
ViewNow, a Kasenna company, is a Video on Demand programming,
management, and marketing services company serving telco and cable
TV markets nationwide. ViewNow has long-term, full output agreements
with major motion picture studios and other programming providers.
ViewNow offers a turnkey solution for delivering VOD programming
inclusive of programming acquisition, encoding, programming
management, and transport via satellite to its affiliates. ViewNow
affiliated companies have access the most extensive library of
marketing support materials for VOD, customer acquisition, and VOD
functionality. Using its proprietary software suite, ViewTrak™,
ViewNow offers its affiliates the capability to track programming
activations on a real time basis. For more information, visit
www.viewnow.tv. |
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