“Cable TV services will still dominate the
overall pay-TV market, although this segment’s market share is
expected to slightly decrease from 2011. Cable TV service revenue
will account for 48.6% of total pay TV revenue in 2012,” says Jason
Blackwell, practice director, digital home.
“In North America, where cable TV penetration is nearly saturated,
cable companies are losing TV subscribers. However, the continuous
growth of the cable TV market in other regions will drive global
cable TV revenue to increase in the coming years. In the emerging
markets, cable TV will be a better choice for consumers due to its
relatively low pricing,” says Khin Sandi Lynn, research analyst,
Pay-TV operators are finding different ways to improve customer
growth. Multiscreen TV services, which allow consumers to receive TV
content on Internet-connected devices such as iPhones and iPads, are
one of the most recent innovations introduced in the pay-TV market.
Pay-TV operators of different platforms have started to introduce
multiscreen services, including French IPTV giant Orange, cable
operator B.net in Belgium, and UK satellite TV operator BSkyB. The
operators intend to build up better customer loyalty as well as
raise average revenue per user (ARPU) by offering multiscreen TV
ABI Research has recently completed a quarterly update of its
“Pay-TV ARPU and Revenues Market Data,” which provides historical
and forecast data for ARPU and service revenue forecasts for
satellite, cable, and telco TV.
The study is a part of the company’s TV and Video Research Service.
ABI Research provides in-depth analysis and quantitative forecasting
of trends in global connectivity and other emerging technologies.
From offices in North America, Europe and Asia, ABI Research’s
worldwide team of experts advise thousands of decision makers
through 30+ research and advisory services. Est. 1990. For more
information visit www.abiresearch.com, or call +1.516.624.2500.