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As consumer choice in video options has
grown, to include multiple pay-TV options, time-shifting,
video-on-demand, Internet, and mobile video, the competitive
picture for telecom service providers has become much more
complex. Yet video continues to be the cornerstone of a
multiservice bundle.
Today's challenge is to sort through a myriad of potential
approaches to the video market and find the business case that
enables telecom service providers to not only compete in video
services, but to make a profit, while doing so. As many telcos
are quickly discovering, wringing profit from any video strategy
is a tough proposition, involving recurring content costs,
marketing battles and promotional price wars, and difficult ROI
decisions on fiber and advanced copper technology deployment.
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