| |
Aggregator Launches
Pioneering TV Over Broadband Service
Other Topics: Set Top Box
Browser, Internet-Enabled
Television, IPTV DRM Technologies
Aggregator Limited
October 4, 2006
Commences service delivery with launch of MoëTV, targeted at
underserved Russian speaking community in the UK
London, UK -- Aggregator Limited today announced the launch of its
first TV-over-Broadband (TVoBB) service, a ground-breaking Russian
language portal that is set to change the TV viewing habits of over
half a million Russians living in the UK. MoëTV (pronounced ‘my-oar
TV’ and meaning My TV in English) will go live later this month and
will provide a vast collection of on-demand entertainment, drama,
current affairs, films, documentaries, music and children’s
programming. Consumers interested in the service can pre-register by
going to www.moe.tv and entering their email address. The service
will offer around 400 hours of programming at launch, growing to an
average of 1000 hours, refreshed monthly. |
|
|
|
|
|
|
MoëTV is a unique
service, combining the speed of broadband and the best in Russian
television with high quality pictures and sound. At launch
Aggregator has secured licences for programming from over 20 content
suppliers including Amedia, Discovery Networks, Mosfilm, MTV Russia,
National Geographic, nTV and RenTV. MoëTV has no mandatory
subscription charges, meaning consumers can choose to obtain content
on a per-view basis of 99p to £2.99 per programme or to view
unlimited content for a £15.99 monthly payment. All the viewer needs
to receive MoëTV is a broadband connection from any ISP and a PC or
laptop. Programming can be viewed on the PC or on the TV using a
media extender. Aggregator has built a unique TVoBB content delivery
platform, based on open standards technologies, to provide the
viewer with a quality and easy to use service - for example MoëTV
can schedule downloads so that users don’t exceed their ISP’s
monthly download limits.
“The launch of this service will provide broadcast-quality
television services to the 500,000 Russian speakers in the UK,” said
Aggregator’s co-founder and Director of Programming, Chris Griffin.
“This is a well-educated, affluent community that has grown rapidly
in the UK but is woefully underserved by mainstream television
platforms. MoëTV can ensure that they, and their families, stay in
touch with their language and culture while they are living abroad.”
MoëTV is the first in a series of planned service launches targeted
at niche audiences from Aggregator, the brainchild of senior
television industry figures Martin Goswami and Chris Griffin.
Aggregator’s TVoBB services will create a new UK pay-TV platform, an
on-demand broadband service that will deliver high-quality content
to ethnic and special interest communities that are currently
underserved by the television market.
“In order to be successful and provide consumers with exciting
services they are prepared to pay for, new TV delivery platforms
such as IPTV and TVoBB need differentiated content. We are excited
about the potential of a fast growing broadband universe, so we have
created services that work best in an IP based environment,’ said
Aggregator’s co-founder and CEO Martin Goswami. “It seems that many
operators currently planning IPTV services are targeting audiences
who are already well-served on existing platforms. We’ve looked at
that model and rejected it. What we’ve done instead is to develop
packages of the best content available for specialist audiences who
are not part of the mainstream pay-TV franchise.”
“Ultimately we are designing a smart, TV-over-broadband platform
that drives new routes to the consumer and opens up new revenue
streams for content owners,” added Griffin. “Our service ensures a
high quality viewing experience that is targeted at specific
communities and available to anyone with a broadband connection.”
Aggregator is well advanced with a number of services aimed at
underserved communities and interest groups. In 2007, the company
plans to bring all these services together under a common platform
brand incorporating the Freeview channels and PVR functionality.
About Aggregator
Aggregator sources, packages and delivers television programming
over broadband platforms internationally, delivering enhanced TV
services to targeted audiences/communities via a range of digital
devices. Aggregator is building discrete, individually branded niche
TV communities via the PC, which will be aggregated under a
consolidated brand when its Freeview/TV-over-broadband (TVoBB)
set-top box is launched in the UK in early 2007.
In July 2006, Aggregator Limited raised £9 million Series A
financing from 3i, Amadeus Capital Partners and Intel Capital.
www.aggregator.tv
Press Contacts:
Gay Bell / David Bramley
Platform PR
Tel: +44 20 8964 9149
gay@platformpr.com |
|
Back to Newsroom |
|
