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Auroras Entertainment
Announces Key Additions to Senior Management Team – VP of Sales,
Terry Fletcher, and VP of Business Development, Jeremy Morrison
Other Topics: IPTV Compression
Solutions, IP Video Quality
Testing, Video over IP Services
Auroras Entertainment
September 12, 2006
Kalispell, MT -- Auroras Entertainment formally announced the latest
additions to its executive management team, with Vice Presidents of
Sales and Business Development being brought into the fold. Terry
Fletcher, formerly of I3 Micro, will head the company’s sales
efforts as Vice President of Sales. Jeremy Morrison, formerly of
Globecomm Systems Inc, will drive the company’s emerging markets
initiatives, strategic partnerships and marketing efforts as Vice
President of Business Development. |
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Auroras CEO Diane
Smith praised Fletcher and Morrison when making the announcement.
"Both Terry and Jeremy bring a wealth of extraordinary experience to
Auroras. Their backgrounds in the IPTV and satellite industries will
give us even deeper insight into the needs of our customers,
business partners, and the market in general. The complex IPTV
environment that we operate in requires first-rate leadership and
vision. The fact that Auroras can attract individuals of this
caliber is evidence of the strength of the Auroras business model."
Terry Fletcher, Vice President of Sales, brings a wealth of
experience to Auroras, having been the Director of US sales for IPTV
industry icons Myrio and I3 Micro. Although the industry has been
characterized by slow growth in the past, Fletcher believes that is
about to change and that Auroras will be a key driver in the rapid
expansion of IPTV deployments in the US. “The head-end-in-the-sky
concept has been discussed in the IPTV industry for years,” says
Fletcher, “but it was never practical or cost effective. Auroras is
bringing the concept to reality and for the first time, IPTV is
practical for even the smallest network operators. I can’t help but
be excited to be a part of the team that is finally making this
possible. ”
Jeremy Morrison, Vice President of Business Development, has spent
more than a decade on the front lines of the satellite transport
industry with Globecomm Systems and brings a unique perspective to
Auroras. “At Globecomm we helped steer the development of the
satellite industry, and I have seen how those developments drive new
markets and new opportunities for business on the ground. The most
impressive aspect of Auroras and the thing that attracted me to the
company is the clear understanding of the future of IPTV. This is a
company that understands the interactive and on-demand capabilities
that IPTV will provide to consumers. I am very excited to be joining
such a progressive, forward thinking company.”
Auroras Entertainment provides a combination of services and
technologies that enables service providers to deploy entertainment
services to their customers over their existing broadband IP
networks. The Auroras solution offers service providers up to a 90%
capital expense reduction over a self-provisioned headend system. To
provide these services, Auroras receives over 160 standard and high
definition channels of video and over 40 digital music channels at
its master headend. This content is encoded utilizing MPEG4 AVC and
encrypted with 128 bit AES technology. This groomed content is
delivered via satellite to the service providers’ site, where an
IPTV Gateway is deployed. The content is then passed over the
service provider’s network to a set top box in the subscriber’s home
where the content is decrypted and viewed. The service includes
Digitization and Transport Rights, wholesale Affiliate Rights, a
complete Video-On-Demand Component, IP Set Top Boxes, and complete
24/7 on-call and on-site customer support.
Auroras Entertainment was founded in 2003. Based in Kalispell,
Montana, Auroras Entertainment also maintains offices in New York
City, NY, Austin, TX and Seattle, WA. For further information
contact Diane Smith, Chief Executive Officer, dsmith@auroras.tv, or
Lou Fontana, Director of Marketing, lfontana@auroras.tv – Phone:
(406) 752-6555 - www.auroras.tv |
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