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IPTV and Youth Market are
Key Drivers for Telecom Service Providers
Other Article:
MPEG-4 IPTV
PRNewswire
June 26, 2006
Naperville, IL -- The competitive gap to offer video services is
closing, according to the third annual survey of GLOBALCOMM 2006
attendees by Tellabs® and Telephony magazine. More than half of
respondents said that telecommunications service providers will
emerge as competitors to cable companies in video services within a
year. This time frame narrowed from last year's results, where 54
percent felt the gap would close in less than three years.
Survey participants also cited Internet Protocol Television's (IPTV)
ability to deliver higher-quality video services than cable as a key
competitive advantage. The ability to offer more personalized,
on-demand services via IPTV came in second. |
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Additionally, 89 percent of respondents believe the youth market is
an important or extremely important demographic for service
providers. The youth market, also known as Echo Boomers (the
children of the Baby Boomers), grew up with the Internet at their
fingertips, cable television at home and mobile phones in their
pockets. This generation places new demands on, and holds higher
expectations about, the Internet.
"These survey results underscore consumer demand for communications
services that are instant, intelligent and indispensable," said
Steve McCarthy, executive vice president, global sales and service,
Tellabs. "Service providers can position themselves to capture
significant revenue by responding to this market need."
Other results include:
- Ethernet business services were
cited as the top driver of new bandwidth needs, followed by
consumer video services and 3G mobile leased capacity.
- Internet data service was the
top converged business service offering. Private line service
ranked second. A majority of respondents felt that most business
and residential voice traffic will migrate to Voice over IP (VoIP)
in two to four years.
- Ethernet over Synchronous
Optical Network (SONET) was the network technology of choice for
voice, video and data convergence. Native Ethernet was second.
- Fixed/mobile convergence was a
priority for 67 percent of respondents. However, approaches for
convergence differed. Twenty-eight percent plan bundled billing,
26 percent will use IP Multimedia Subsystem (IMS), and 13 percent
prefer Unlicensed Mobile Access (UMA).
Full survey results are available
in today's issue of Telephony magazine or online at http://www.telephonyonline.com
.
About Tellabs
Tellabs advances telecommunications networks to meet the evolving
needs of end-users. Broadband solutions from Tellabs enable service
providers to deliver high-quality voice, video and data services
over wireline and wireless networks around the world. Tellabs (Nasdaq:
TLAB - News) is part of the NASDAQ-100 Index and the S&P 500.
http://www.tellabs.com
Tellabs® and Tellabs logo® are trademarks of Tellabs or its
affiliates in the United States and/or other countries. |
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