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IndyCar,
and WhiteBlox Cross The Finish Line; Tens of Thousands Of Viewers
Surf To Live Online Indy 500 Video Coverage
Other Articles:
IPTV Services,
VoIP over WiMAX,
IP-Based Cable Systems Europe,
Home Media Servers
WhiteBlox
June 5, 2006
Indianapolis, IN -- IndyCar Series® Racing and WhiteBlox set a new
record for the Indianapolis 500 this year, drawing thousands of
online viewers with live broadcasting through seven cameras
simultaneously during their Internet coverage on the Indyracing.com
and Indy500.com websites. WhiteBlox, a leader in Internet television
technology, teamed up with IndyCar Racing to provide racing fans
with additional ways to keep track of their favorite drivers during
the Indy 500.
This year's race was broadcast live to viewer's televisions and
their computers. The web distribution to the home computer was
designed to enhance the coverage provided by The 500's broadcasting
partners. The online program offered multiple camera angles and
community participation functions, taking advantage of WhiteBlox's
revolutionary IP broadcasting technology. Home viewers instantly
chose between seven In-Car Cameras, all of which were being
broadcast live simultaneously - a first in online broadcasting. The
Indy 500 IPTV (Internet Protocol TV) site also enabled viewers to
access fan polls, live user chats and interactive commercials. |
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"Fans of IndyCar Series® Racing are some of the most educated fans
in the world," said Fred Nation, VP Communications for the
Indianapolis Motor Speedway. "They know the racers, the cars and the
track as well as most of the teams out there. With the technology
available we wanted to give them not only bonus coverage of their
favorite drivers, but also a new forum through which to interact
with other fans across the globe in real-time."
"The Indy 500 is one of the most popular sporting events in the
world and WhiteBlox is proud to bring it to viewers in a new way
that deepens their experience and connection with the race," said
WhiteBlox CEO, Greg Demetriades. "The incredible number of online
viewers that tuned in for this broadcast shows just how powerful a
tool the Internet has become and outlines the future of online
entertainment. It perfectly complements programmers' broadcast
strategy."
WhiteBlox has been airing events leading up to the main race since
May 7th including: covering time trials, practice runs, interviews
and other race-related activities. Racing enthusiasts everywhere
were revved up about the Internet broadcasts, with thousands of
viewers logging more than 1,264,230 viewer minutes total. Every
state in the US had viewers online and 88 countries internationally.
About WhiteBlox
WhiteBlox, www.whiteblox.com, a leading broadcast network solutions
company, delivers robust technology and application services in a
comprehensive production and delivery suite that allows companies to
become their own IPTV broadcasters. WhiteBlox gives customers the
flexibility, control and tools to leverage video assets and content
into dynamic, engaging and profitable networks through use of its
integrated broadband solutions.
WhiteBlox is a company of Continental Vista Broadcasting Group, Inc.
based in Houston, TX, with offices in New York, Los Angeles,
Orlando, Minneapolis, Milwaukee and Mexico City. |
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