| |
Narrowstep™ and Tourism
Massachusetts to Launch The First-Ever U.S. Tourism Internet Channel
Other Topics: IPTV Service
Experience, Next Gen IP Set-Top
Box
Narrowstep ™ Inc
May 16, 2006
First Tourism Internet Channel in US Debuts at 2006 Travel
Industry Association Annual Convention
London/New York -- Narrowstep ™ Inc (OTC BB: NRWS), the TV on the
Internet Company, in partnership with Tourism Massachusetts,
announced that it has developed
www.usamass.tv, the
first tourism-based Internet channel in the United States. The
channel was introduced to the tourism industry on Tuesday, May 9, at
the Travel Industry Association’s International Pow Wow 2006 in
Orlando, FL. Tourism Massachusetts markets Boston and Massachusetts
as the Gateway to America for international tourists.
“Massachusetts is the first US destination to use Narrowstep’s
cutting edge technology of Internet television to promote a
destination,” said William H. MacDougall, president and CEO of
Tourism Massachusetts. “Broadband television is a perfect tool for
the tourism industry because it can reach a global audience and it
provides a more dynamic, personalized relationship with the
consumer. The channel will soon have the functionality of providing
viewers with the ability to book a trip directly without having to
leave the channel.”
|
|
|
|
|
|
|
The usamass.tv Internet channel is part of an integrated marketing
program that ties visual entertainment content with the data content
of the new website,
www.usamass.com, to be re-launched this summer.
“Staking a piece of broadband television turf is essential. Bill and
his team have had the vision to lead the US tourism industry in this
endeavor by implementing a proven television on Internet protocol
solution,” said Carolyn Wall, President, Narrowstep North America.
“They realize that a broadband channel will cater to the
international consumer who is moving towards the Internet as their
primary resource for information, entertainment and travel. We are
delighted to work with Tourism Massachusetts and Bill’s team to
deliver a promotional vehicle that will be a model that we think the
industry will follow.”
The TIA reported that almost half of all online travel planners use
online sites to plan trips. Further, 82 percent of those planners
booked travel lodging and package tours online in 2005 – a jump from
70 percent for the prior year.
Steve Beaumont, Narrowstep CEO, said, “As the largest market in the
world for our unique broadband television solutions, the US is our
principal target market, and this is but the first of what we expect
to be many US-based customer announcements. Further, we believe it
lends credence to our expected growth, not only on the top- and
bottom-lines, but also in terms of our presence and share.”
www.usamass.tv is
powered by telvOS™, the proprietary Television Operating System™
developed by Narrowstep. telvOS is a complete end-to-end operating
system controlled via an intuitive web-enabled application that is
offered as a turn-key ASP or an enterprise client/server installed
solution. The power of telvOS enables organizations to manage,
deliver and monetize video content and other assets quickly and
easily. It delivers TV-like programming with an electronic guide to
any Windows-enabled device at any time, along with searchable
content, upload capabilities, and payment facilitation.
About Tourism Massachusetts
Tourism Massachusetts’ mission is the economic recovery of the
Commonwealth’s lost international tourism market share and is
responsible for promoting Boston and Massachusetts as the Gateway to
America. In addition to their headquarters in Boston, Tourism
Massachusetts retains public relations and marketing firms in
London, Toronto, Paris, Milan, Frankfurt, Buenos Aires, Sao Paolo,
Mexico City, Hong Kong and Tokyo. Visit
www.usamass.com/industry for more information.
About Narrowstep™ Inc
Narrowstep™ Inc (OTC BB: NRWS) is a leading provider of
Internet-based video-content delivery (TV on IP). Narrowstep's
product and service offerings enable customers to distribute
channels of video-based content and provide related services over
the Internet. The Narrowstep system, telvOS™ (Television Operating
System), enables comprehensive delivery of video content and
television-like programming to mobile, wireless, Internet, broadband
and broadcast services. The Narrowstep system enables owners and
users of video content to reach audiences by 'narrowcasting' --
targeting delivery of specific content to interested groups.
Narrowstep provides services to clients in the United Kingdom, the
United States, and various other countries throughout the world,
including Germany, Sweden and the Netherlands. To learn more, visit www.narrowstep.com.
|
|
Back to Newsroom |
|
