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Maxisat
Selects Ruckus Wireless for In-Home Distribution of VoIP, Internet
and IPTV Services
Other Topics: IPTV Broadband
Content, IPTV Broadband Content
PRNewswire
May 15, 2006
Leading Finnish Triple Play Provider Gives Subscribers
Location-Freedom Throughout the Home for All Its Next Generation
Digital Broadband Services
London, UK and Helsinki, Finland -- Ruckus Wireless,
the innovator of smart Wi-Fi technology, today announced that
Maxisat Ltd., a leading Finnish triple play provider, has selected
the Ruckus Wireless smart Wi-Fi system to solve the growing problem
of how to reliably distribute digital voice, video and data services
throughout subscriber homes.
The Ruckus MediaFlex system is an advanced in-home multimedia
solution and the first developed to enable the reliable transmission
of digital multimedia content using standard 802.11g Wi-Fi
technology. |
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Maxisat has begun offering the Ruckus MediaFlex smart Wi-Fi system
to thousands of broadband customers in Finland. With the Ruckus
system, Maxisat subscribers can now enjoy rich multimedia services
anywhere in their home over a single, robust Wi-Fi network. Maxisat
customers will also benefit from lower installation costs, quicker
installation times, and the elimination of disruptive and cumbersome
cabling through their homes.
"With Wi-Fi, consumers have now tasted freedom from wires and want
that freedom extended to all their multimedia services," said
Jari-Pekka Hela-Aro, IPTV development manager for Maxisat. "Ruckus
has now made this possible by making Wi-Fi predictable enough to
virtually guarantee certain levels of capacity to any corner of the
home. This is precisely what carriers and their customers have been
waiting for."
Recognized as the second broadband provider to offer IPTV services
in Europe (1999), Maxisat is now bundling the Ruckus MediaFlex
system as an option with its Maxinetti Multi and Maxinetti Multi Pro
services. Maxisat offers over 40 channels of IPTV, video on demand
(VoD), voice over IP (VoIP) and Internet access at 8 Mbps and 24
Mbps over ADSL and ADSL 2+ connections to its subscribers in
Finland.
The basic package, Maxinetti Multi, includes an 8 Mbps broadband
connection, 19 IPTV channels, VoD service, Internet access and VoIP
service for euro 49.80. Maxisat's premium package, Maxinetti Multi
Pro, includes a 24 Mbps broadband connection, 29 IPTV channels, VoD
service, Internet access and VoIP service for euro 75.90. Both
packages include a four-port ADSL modem, one set top box and
installation. The installation of additional TVs costs euro 50 per
hour and takes between one to two hours per TV.
Maxisat subscribers have the option of purchasing the Ruckus
MediaFlex system at a flat rate or entering into a longer-term
agreement that includes leasing to own the MediaFlex router and
adapter on a monthly basis.
"There's no question that a world without wires is what people want
IF they can get it," said Rob Mustarde, VP of EMEA for Ruckus
Wireless. "Leading broadband providers, like Maxisat, are quickly
recognizing that making Wi-Fi predictable and stable enough to run
video-grade services is the ideal solution to the last 25 meter
triple play problem. We're proving that this is now more than just
possible, it's probable."
Broadband providers around the world are embracing the Internet
Protocol (IP) and IP networking to offer a range of innovative new
voice, video and data services to consumers. While delivering these
new services opens the door to new revenue sources and economies of
scale for providers as well as more choices for consumers, new
problems arise when trying to access or distribute these services
around the home. Consequently, providers and consumers now must
construct costly, complex and cumbersome computer networks in the
home to move IP-based multimedia content around.
Ruckus Wireless has made significant technology advances using
adaptive RF techniques, smart antenna arrays and quality of service
engineering that enable, for the first time, the distribution of
delay-sensitive traffic, such as real-time digital video, over
standard Wi-Fi. Heretofore, this has not been possible using
conventional consumer-grade Wi-Fi technology designed primarily for
data applications.
About Maxisat Ltd.
A leading broadband and triple play provider in Europe, Maxisat Ltd
is a Finnish company working in the area of digital TV services.
Main areas of operation are installation services for antenna and
satellite antenna systems, pay-tv operations for SMATV networks,
uplinking services for broadcasters and, as a new area, broadband TV
and IPTV services. Maxisat is partly owned by Swelcom Ltd, part of
the Sanoma-WSOY group.
About Ruckus Wireless, Inc.
Founded in June 2004 and headquartered in Mountain View, California,
Ruckus Wireless is credited with developing the first "smart Wi-Fi"
system that enables reliable transmission of digital video over
standards-based in-home wireless networks. The company's
patent-pending hardware and software technologies improve the
performance, range and predictability of wireless networks in the
home, extending all the benefits of Wi-Fi to consumers' television
viewing and enabling service providers to deliver 'triple play'
services of voice, video and data over one broadband connection. The
company, named to the 2006 "Fast 50" by Fast Company magazine, has
raised approximately $14 million in two rounds of venture financing
from top investors including Sequoia Capital, Sutter Hill Ventures,
WK Technology Fund and Investor AB. Ruckus Wireless is led by Selina
Lo, CEO, named in 2005 by Light Reading magazine as "Industry
Statesman of the Year" and Dominic Orr, Chairman of the Board. For
more information, visit the company's web site at
http://www.ruckuswireless.com |
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