| |
TiVo
& Brightcove Partner to Deliver Broadband Content to TiVo
Subscribers
Other Topics: IPTV Service
Distribution, IPTV Broadband
Content
Brightcove
May 10, 2006
Alviso, CA -- TiVo Inc. (NASDAQ: TIVO), the creator of and a leader
in television services for digital video recorders (DVR), and
Brightcove, an Internet TV pioneer, today announced an agreement
that will enable broadband video published through Brightcove to be
distributed directly to TiVo subscriber set top boxes.
"TiVo has revolutionized television viewing and Brightcove is
bringing about major changes in consumer viewing of
broadband-delivered video," said Tom Rogers, President and CEO of
TiVo. "Through this new partnership the process of delivering
Internet based video to TiVo users will be significantly
facilitated." |
|
|
|
|
|
|
Under terms of the agreement, Brightcove and TiVo will phase in a
number of content partners and new downloading capabilities for a
number of possible content partners of TiVo's going forward. The
partnership will provide a method for almost any publisher of
broadband video using Brightcove's Internet TV services to
distribute content to TiVo subscribers. It also opens the
possibility of monetizing the distribution through advertising,
subscription plans, or pay-per-view. Initially, all content will be
offered for free to TiVo subscribers and may carry advertising
within the content.
"TiVo has been a powerful factor increasing consumer choice and
control over television viewing experiences. The Brightcove
partnership will further empower consumers by allowing TiVo
subscribers to find broadband video content via their TiVo or PC and
send that content directly to their TiVo box where they can view it
whenever they choose," said Jeremy Allaire, founder and CEO of
Brightcove. "TiVo subscribers will gain access to the largest, most
powerful content platform ever offered - the Internet. If it's on
Brightcove, you'll be able to watch it on your TV using your TiVo
box."
As part of this agreement, TiVo and Brightcove will work together
over the coming months to add additional partners for the
distribution of their broadband video content to TiVo subscribers.
Broadband video content from Brightcove will be made available to
any TiVo "Series2" DVR connected to the Internet. TiVo subscribers
will be able to discover this content directly in the TiVo Central
content management area on the TiVo box.
About Brightcove
Brightcove is an open Internet TV service that empowers video
producers and programmers to build broadband businesses while giving
viewers more choices and control over their use of video and
television. Founded by Internet pioneer Jeremy Allaire in 2004 and
based in Cambridge, Massachusetts, Brightcove is a private company
led by a management team that includes senior executives from
Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and
Discovery Networks.
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category
of products with the development of the first commercially available
digital video recorder (DVR). Sold through leading consumer
electronic retailers, TiVo has developed a brand which resonates
boldly with consumers as providing a superior television experience.
Through agreements with leading satellite and cable providers, TiVo
also integrates its full set of DVR service features into the
set-top boxes of mass distributors. TiVo's DVR functionality and
ease of use, with such features as Season Pass" recordings and
WishListﾮ searches, has elevated its popularity among consumers and
has created a whole new way for viewers to watch television. With a
continued investment in its patented technologies, TiVo is
revolutionizing the way consumers watch and access home
entertainment. Rapidly becoming the focal point of the digital
living room, TiVo's DVR is at the center of experiencing new forms
of content on the TV, such as broadband delivered video, music and
photos. With innovative features, such as TiVoToGo" transfers and
online scheduling, TiVo is expanding the notion of consumers
experiencing "TiVo, TV your way." The TiVo' service is also at the
forefront of providing innovative marketing solutions for the
television industry, including a unique platform for advertisers and
audience measurement research. The company is based in Alviso,
Calif.
TiVo, Series2, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo
and the TiVo Logo are trademarks or registered trademarks of TiVo
Inc. and its subsidiaries worldwide. (c) 2006 TiVo Inc. All rights
reserved.
This release contains certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995.
These statements relate to, among other things, TiVo s service and
marketing plans, future pricing strategies, and other factors that
could affect future results. Forward-looking statements generally
can be identified by the use of forward-looking terminology such as,
"believe," "expect," "may," "will," "intend," "estimate,"
"continue," or similar expressions or the negative of those terms or
expressions. Such statements involve risks and uncertainties, which
could cause actual results to vary materially from those expressed
in or indicated by the forward-looking statements. Factors that may
cause actual results to differ materially include delays in product
development, competitive service offerings and lack of market
acceptance, as well as the other potential factors described under
"Factors That May Affect Future Operating Results" in TiVo's public
reports filed with the Securities and Exchange Commission, including
tTiVo's Annual Report on Form 10-K for the fiscal year ended January
31, 2006. TiVo cautions you not to place undue reliance on
forward-looking statements, which reflect an analysis only and speak
only as of the date hereof. TiVo disclaims any obligation to update
these forward-looking statements. |
|
Back to Newsroom |
|
