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Land Rover ‘Goes Beyond’
With New Broadband TV Channel Powered by Narrowstep™ Inc
Other Topics: IPTV Work Plan,
IPTV Work Plan
Narrowstep™ Inc
April 12, 2006
First Broadband TV Channel Launched by Major Automotive Brand
London/New York -- Narrowstep™ Inc (OTC BB:NRWS), the TV on the
Internet Company, announced that Land Rover launched a new 24/7
broadband TV channel using the Company’s unique Television Operating
System™ (telvOS™). The ‘Land Rover Go Beyond’ channel will be
dedicated to the spirit of adventure and features Land Rover VIPs
such as Maria Sharapova, sailor Sir Robin Knox-Johnston, England
Rugby International, Lawrence Dallaglio and celebrity photographer,
Richard Young.
Content rich and fully interactive, Go Beyond launched yesterday at
the New York International Auto Show and focuses more on lifestyle
than cars, and is the first broadband TV channel to be launched by a
car company. The project has been developed by MindShare, a global
media investment management company and its associative marketing
group MindShare Performance. |
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Phil Popham, Managing Director of Land Rover, said, “Go Beyond is
about going beyond personal boundaries and experiencing adventure in
its many forms. It amplifies the core brand promise of Land Rover to
‘Go Beyond.’ It will also enhance our dealer environments, and work
in tandem with our landrover.com website to drive sales and further
improve customer loyalty.”
Mr Popham continued, “The aim is to suit everybody’s idea of going
beyond. It is certainly not a motoring channel, although you can
find out about our Land Rover range of vehicles - and many of the
adventures will feature Land Rovers. For some, off-roading in Africa
will be their idea of going beyond. For others, it may be
experimenting with new and exotic cuisine or staying in an
extraordinary luxury hotel.”
Narrowstep CEO Steve Beaumont commented, “We’re delighted that such
a prestigious brand as Land Rover has chosen Narrowstep’s tried and
tested telvOS to deliver its global message. This is a tremendous
initiative for the motor industry and will undoubtedly prove
enormously successful for Land Rover and its Go Beyond strategy.”
Gera Sulinska, Managing Partner at MindShare said, “We are delighted
that Land Rover embraced our vision to create a brand destination on
what is a truly global scale. I can see a time in the next five
years when this will be a standard communications platform for all
major brands.”
Go Beyond TV will consist of six unique channels ranging from
travel, to amazing Land Rover off-road journeys, food and wine,
people and places. The content will be premium, contemporary and
adventurous – three of the cornerstones of the Land Rover brand. The
channel will be launched initially in English, reflecting Land
Rover’s strength in markets such as the USA, UK, Australia and South
Africa, but other languages will be rolled out in due course.
Go Beyond TV launches in New York offering a variety of original
material from the Discovery Channel and sponsored partners including
Born Free, Biosphere Expeditions and the Royal Geographical Society.
Go Beyond TV reflects a distinctive, premium, glossy, ‘magazine
style’ form of programming which reflects the community of people
who live the Land Rover brand. New content will be added every
month, and in addition there will be live broadcasts (from, for
example, motor shows) and updates from special events. This will
include the Land Rover G4 Challenge, which begins in Thailand on
April 23rd.
The Go Beyond channel will be on show at Land Rover dealerships and
major motor shows, though anyone can access it online via a Go
Beyond link at
www.landrover.com.
About Narrowstep™ Inc
Narrowstep™ Inc (OTC BB: NRWS) is a leading provider of
Internet-based video-content delivery (TV on IP). Narrowstep's
product and service offerings enable customers to distribute
channels of video-based content and provide related services over
the Internet. The Narrowstep system, telvOS™ (Television Operating
System™), enables comprehensive delivery of video content and
television-like programming to mobile, wireless, Internet, broadband
and broadcast services. The Narrowstep system enables owners and
users of video content to reach audiences by 'narrowcasting' --
targeting delivery of specific content to interested groups.
Narrowstep provides services to clients in the United Kingdom, the
United States, and various other countries throughout the world,
including Germany, Sweden and the Netherlands. To learn more, visit www.narrowstep.com.
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