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TANDBERG Television and
Arroyo Video Solutions Announce nPVR and Advertising On-Demand
Solutions
Other Topics:
IPTV Platform,
IPTV Performance and Quality
TANDBERG Television
April 9, 2006
Demonstrations in TANDBERG Television's Booth #3751 at the
National Show, April 9-11 in Atlanta
Atlanta, GA -- TANDBERG Television (TAT.OL)
and Arroyo Video Solutions, Inc. today announced cutting edge new
solutions for network personal video recorder (nPVR) and on-demand
advertising. These solutions, which are taking video-on-demand (VOD)
to the next level, will be demonstrated at The National Cable and
Telecommunications Association's (NCTA) 2006 National Show this week
in Atlanta, April 9-11.
The new real-time ingest and catalog solution makes nPVR an easily
deployable reality for operators of all sizes. Enhancements to
TANDBERG's Xport® Producer encoding solution, OpenStream® Digital
Services Platform and Arroyo's video networking software Arroyo
OnDemand, will enable any operator to deploy nPVR simply and
quickly. The open solution from TANDBERG Television and Arroyo
eliminates the need for hard-drive based set-top boxes or PVRs in
the home, and also the extensive custom developments and guide
integration which have added significant time and expense to nPVR
deployments. At the National Show, TANDBERG Television and Arroyo
will demonstrate how this new solution will offer subscribers the
ability to watch TV content in the on-demand format starting just
seconds after that content begins to air. |
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The new advertising on-demand solution brings the same flexibility
and precise targeting which have made Internet advertising such a
boon to advertisers, and a wellspring of revenue for Internet
portals and websites. Enhancements to TANDBERG Television's AdPoint®
On-Demand Advertising platform, OpenStream Digital Services
Platform, and Arroyo's OnDemand VOD system allow fresh ads to be
dynamically placed into each VOD program, using targeting to
increase the value of each ad avails and enabling operators to sell
ad avails in the same program to different advertisers every time it
airs.
"Now fresh ads can be inserted into VOD programs on the fly,
providing new targeting and reporting capabilities to advertisers
and increasing advertising revenues by enabling much more effective
campaigns," said Braxton Jarratt, SVP Marketing and Business
Development at TANDBERG Television Inc. "We are excited to combine
our open platform solutions with Arroyo and others to provide
operators with the most powerful and extensible solutions in the
industry."
"TANDBERG's AdPoint is the right solution for non-linear
advertising, and we're pleased to be powering this innovative
product with Arroyo OnDemand, which was built from the ground up to
deliver personalized television, and enable applications such as VOD
advertising and nPVR," said Arroyo's VP of Marketing & Business
Development David Yates. "Our combined solutions will ensure
market-leading performance and non-stop availability of VOD
advertising."
Yates added, "nPVR is a very attractive alternative to DVR
deployment and maintenance. Using TANDBERG and Arroyo's network
resident solution, service enhancements may be introduced much
faster and more cost effectively- and that will have an immediate
and positive impact on ARPU, churn & customer satisfaction."
About TANDBERG Television
Whether it's advanced compression systems, on-demand or interactive
television, TANDBERG Television delivers the technology and
expertise that is moving digital video forward. The company's
award-winning solutions are used by the world's leading network
operators, broadcasters and content owners to deliver new viewer
experiences and advertising opportunities. With a broad suite of
open, standards-based products, TANDBERG Television offers the
highest quality digital TV solutions including IPTV, HDTV,
video-on-demand, advertising on-demand, and interactive TV
applications to customers in the Americas, Asia Pacific, Europe,
Middle East and Africa. For more information, please visit www.tandbergtv.com.
About Arroyo Video Solutions
Arroyo creates innovative video networking software that powers the
delivery of personalized television. The company's real-time
networked video architecture intelligently pools and load balances
industry-standard servers to deliver unlimited network scalability
and non-stop service availability at the lowest total cost. Using
Arroyo's networked VOD, nPVR, ad insertion and time shifting
applications, operators are breaking the limits of standalone
servers to deliver highly personalized, revenue-rich video services
across their entire operating footprint.
Arroyo's customers consist of operators and service providers around
the world, including leading U.S. cable operators Comcast, Time
Warner Cable and Charter. For more information, please visit www.arroyo.tv.
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