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| ITV Local to Broadcast Live
Basketball Event Using Narrowstep's TelVOS™ on Tuesday 14 February
2006
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Narrowstep
February 14, 2006
Genesis Brighton Bears v Springfield Honda Newcastle Eagles Live
at 6.30PM on ITV Local
ITV Local, the new broadband TV channel for the South and South East
of England powered by TelVOS™, Narrowsteps’ Television Operating
System will be broadcasting a Pay-per-view basketball match with NBA
star Dennis Rodman LIVE on Valentine’s Day.
The championship match at the Brighton Centre will be the first time
that ITV local has offered live streaming of an event, and tickets
will be available for £7.50 by going to
www.itvlocal.tv.
Numbers of viewers will be limited so early registration is advised. |
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In preparation for the broadcast, Narrowstep have created a new
broadband channel within the ITV Local player. Viewers who have paid
to watch the game between the Genesis Brighton Bears and the
Springfield Honda Newcastle Eagles will be able to log in prior to
the game at 6.30pm on Tuesday 14 February.
Lindsay Charlton, Managing Director of ITV Meridian, adds: “This is
a very exciting venture for ITV Local, and I am delighted that our
partners in it are the Brighton Bears. If this trial is successful
then we intend to offer other pay-per-view events as a broadband
service for viewers of ITV Local, which is an important new addition
to ITV’s family of channels.”
Joe Trainor, Narrowstep’s Project Manger for the ITV Local said,
“This event is another example of how ITV Local is embracing new
ways of generating revenue from content. The revenue market for Pay
per View is a growing one and ITV’s trial of this market is not only
to see what revenues can be generated but also build up expertise in
this fledging industry and establish themselves as a leader of Paid
for live events”
During the 150-minute programme, ITV will beam the video signal via
satellite to Narrowstep's London studio where the signal will be
converted for the windows media platform and distributed via their
TelVOS™ system, through broadband, to all ticket holders wherever
they are in the world.
The programme itself will also feature pre-match interviews and
behind-the-scenes news with the appearance of NBA and Big Brother
star Dennis Rodman, in his second outing for the Bears.
Highlights of the match will be available in the days following the
event.
Narrowstep Inc
ITV Local is powered by Narrowstep™ Inc (OTC BB: NRWS) the TV on the
Internet Company whose system TelVOS™ (Television Operating System)
enables comprehensive delivery of video content and television-like
programming to mobile, wireless, internet, broadband and broadcast
services. The company is a leading provider of internet-based video
content delivery (TV on IP) and supports clients with
commericalising their content through PPV, subscription,
advertising, sponsored programming and e-commerce. To learn more,
visit
www.narrowstep.com.
ITV Local
ITV Local is available worldwide to anyone with a computer and a
broadband connection. It is currently being trialed by ITV Meridian
and carries news and features about the South and South-East of
England
For further information, please contact Andria Allan on 0207 731
4242, Mob: 07810 283098. Email:
aallan@narrowstep.com |
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