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Actus Digital
Teams Up With NEWBASE
PRWEB
May 8, 2012
Partnership produces end-to-end, integrated media monitoring,
clipping and analysis workflow
Tel-Aviv, Israel - Actus Digital, a developer of web-based media
monitoring, content repurposing and verification solutions for
broadcasters, cable and satellite providers, IPTV, media and
monitoring agencies, governments, regulators and content producers,
today announced a technology partnership with German-based NEWBASE,
a developer of specialized media monitoring technology. The combined
solution features NEWBASE Press Production technology, which finds
clipping and evaluating news and ads from print, e-paper and
Internet-media, and Actus' web-based media monitoring and management
platform. The integration offers broadcasters an end-to-end media
monitoring solution with advanced integration. |
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"Actus
brings broadcasters valuable data that enable them to make decisions
whether it is to fix a technical glitch, change poor performing
programming or confirm that advertisements were broadcasted as
planned quickly and in many cases, proactively," comments Sima Levy,
CEO, Actus Digital. "NEWBASE brings additional clipping type
information that we are not necessarily monitoring, giving
broadcasters an even deeper view into the collective coverage.
Working together, Actus and NEWBASE are able to deliver to
broadcasters a mountain of information and data in the same
digestible manner for fast and forward-thinking decision making."
Actus solutions for managing broadcast
monitoring and NEWBASE software for evaluation/clipping of articles
from print, epaper, online and social media cover efficient
production workflows for all media streams relevant for media
observers. Broadcast clips created with Actus ClipFactory easily
integrate into NEWBASE MediaPortal, where clips from print, online,
social media and broadcast can be searched and viewed by the
clients.
?For customers using the NEWBASE MediaPortal, clips from print,
epaper, online news, blogs, and social media cut using NEWBASE
PressProduction and broadcast clips cut using Actus ClipFactory can
be seamlessly presented in the NEWBASE MediaPortal.? For customers
using their own portal, clips from print, epaper, online news,
blogs, and social media cut using NEWBASE PressProduction and
broadcast clips cut using Actus ClipFactory can be seamlessly
uploaded to existing portals.??
"Being able to create and manage clips from paper, epaper, online
news, blogs, social media on the one side and broadcast on the other
side is attractive for every media observer," says Christian
Heinisch, Managing Director of NEWBASE. "Bringing both technologies
under one cooperation makes it easy to step into a true
multi-platform monitoring workflow."
Partnership on Display at the "Future of Broadcast Monitoring and
Measurement" Workshop
FIBEP's international workshop "Future of Broadcast Monitoring and
Measurement" will take place on the 10th of May 2012 in Brussels,
bringing together experts in broadcast monitoring and influential
media professionals to share their views on the future of broadcast
monitoring. NEWBASE is sponsoring the event and has plans to
introduce its cooperation with Actus.
About NEWBASE
NEWBASE GmbH (www.newbase.de) is a Germany-based software company
providing sophisticated monitoring solutions. With 20 years of
experience in processing media and its related components, NEWBASE
supplies media observation companies from North and Middle America,
over Europe and Africa to Asia with the market-leading technology
for generating and distributing relevant clippings of printed and
digital media to their clients. Daily, we make a significant global
contribution to managing the flood of information for our customers
through accurate, flexible, reliable, cost and time effective
automated monitoring systems.
About Actus Digital
Actus Digital, a subsidiary of Taya Media
Group, Israel's premier video media and visual communication content
and technologies company, is a developer of web-based media
monitoring, content repurposing and verification for broadcasters,
cable and satellite providers, IPTV, media and monitoring agencies,
governments and content producers. Leveraging emerging web
technologies and IT standard hardware, Actus solutions are highly
scalable systems ideal for cross-organizational content analysis and
content repurposing. Actus next-generation solutions compliment any
broadcast workflow, empowering operators with purpose-built tools
for acquiring, viewing, analyzing and re-purposing transmissions
from channels around the world. Their impressive customer list
includes global media conglomerates among the likes of AirTel, FOX,
SKY and Zee Networks. For more information, please visit:
www.actusdigital.com.
Read more:
http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/05/08/prweb9482965.DTL#ixzz1wrApNXFu
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