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Shazam Joins Global Innovators at
IP&TV World Forum
BUSINESS WIRE
February 28, 2012
CEO Andrew Fisher to address Shazam’s growth into television at
connected entertainment event
IP&TV World Forum 2012
LONDON - Shazam will join a host of industry experts and
thought-leaders at London’s Olympia next month for the leading
global event in connected entertainment. IP&TV World Forum
organisers have today announced that Andrew Fisher, CEO of Shazam,
will give a keynote on day one of the event, discussing the app’s
expansion beyond music discovery to working with major broadcasters
and brands. |
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Shazam has more than 180 million mobile users
with 1.5 million more every week, and has expanded the business into
the social TV space with the launch of Shazam for TV in 2011. It is
now the leader in second-screen interactive television. Shazam for
TV allows the user to unlock content on ‘Shazam-enabled’ shows
including extra scenes, downloadable wallpaper, competitions and the
ability to share on Twitter and Facebook. Shazam’s recent content
partnerships include ESPN, SyFy, USA and E!
Fisher, who was appointed as CEO of Shazam in 2005, has been
responsible for driving the company’s strategic focus and has led
the execution of this in more than 200 countries worldwide.
Fisher says: “Consumer viewing behaviour and participation is
rapidly evolving and so the move into social TV was a natural
progression for Shazam. As one of Europe’s biggest industry events,
IP&TV World Forum provides the perfect opportunity to discuss our
success and the future of connected entertainment. There’s
significant opportunities for broadcasters and advertisers to use
Shazam to augment their service and deliver a more interactive and
immersive experience for the audience.”
Now in its eighth year, IP&TV World Forum will take place at
London’s Olympia on 20-22 March. To view the full event programme
and register for IP&TV World Forum, please visit www.iptv-forum.com
or call +44 (0) 20 7017 5506. Alternatively, keep up to date with
the event on Twitter @iptvworldseries.
About IP&TV World Forum
Part of the successful IP&TV World Series, this year's forum brings
a greater emphasis on TV business strategies, with a new track
focussing on content acquisition, management and advertising.
The IPTV World Forum was developed as a direct response to the rapid
growth in the marketplace, bringing together operators, technology
partners and content providers to explore and define the IPTV
evolution.
For further information on IP&TV World Forum 2011 or to register to
attend, go to http://www.iptv-forum.com/
About Informa Telecoms & Media
Informa Telecoms & Media
(www.informatm.com) is the leading provider of business intelligence
and strategic services to the global telecoms and media markets.
Driven by constant first-hand contact with the industry, its 90
analysts and researchers produce a range of intelligence services
including news and analytical products, in depth market reports and
datasets focussed on technology, strategy and content. Informa
Telecoms & Media also organises 125 global annual events, attended
by more than 70,000 executives worldwide.
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