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Limelight Networks, IMJ Corporation,
and Panasonic Network Services Inc. Build IPTV Live Event IP
Broadcasting Service for Connected Televisions
GLOBE NEWSWIRE
Feb. 10, 2012
New Service Offers Live Event IP Broadcasting Service for Tsutaya TV
Viewers
TEMPE, Ariz., -- Limelight Networks, Inc. (Nasdaq:LLNW), today
announced that Limelight, along with IMJ Corporation (IMJ) and
Panasonic Network Services Inc., (PNS) have built one of the regions
first IPTV Live Event Streaming services for "Tsutaya TV," a leading
electronic video delivery service for digital TV in Japan. Using the
groundbreaking IPTV Live IP Broadcasting service, Tsutaya TV
provides Live HD video IP broadcasting events to owners of Smart
Televisions in Japan. |
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Tsutaya TV's first Live
Event, "HARAJUKU KAWAii!!!!," aired on 28 December 2011 to great
success. Tsutaya TV were capable of hosting 2000 simultaneous real
Full HD, IP broadcasting to its members to enjoy the event, which
focused on trendy fashion, culture, and music for young Japanese
girls.
"IMJ is proud to lead the development of this innovative service for
Tsutaya TV users," said Nariaki Hatta, Senior Producer, New Business
Development, Broadband Division of IMJ Corporation. "Live event
delivery to connected devices is a unique experience that IMJ and
our partners bring to Tsutaya and their users. The build-out
demonstrates how integration at all levels can bring innovative new
services to customers. Partners like Limelight enable us to offer
our customers state-of-the-art services that leverage content
delivery expertise and one of the world's only truly global CDNs."
IMJ provided the software level systems integration and overall
management, PNS provided the software for live event IP broadcasting
for Smart Televisions, including Digital Rights Management through
the Marlin DRM, and Limelight delivered the highly scalable, content
delivery design and infrastructure. Built leveraging the expertise
of Limelight's professional services team and scalable to serve up
to 10,000 concurrent users, this is among the first deployments of
IPTV-based DRM enabled Live-to-the-TV event infrastructure
worldwide.
Tsutaya's IPTV Live Event IP Broadcasting
service provides Smart TV owners in Japan with the opportunity to
enjoy live events in high quality HD Smart TVs with all the dynamic
audio and visuals of the live events themselves. Tickets can be
obtained for live events through TsutayaTV.com's web portal,
available on all smart televisions available in Japan.
"This project is an important one not only for Tsutaya and their
Japanese customers, but to the industry," said Andrew Clark, Vice
President, Asia Pacific Sales and Operations for Limelight Networks
Japan KK. "In partnership with IMJ and PNS, Tsutaya is now able to
deliver highly scalable, high quality, HD IPTV live events on
demand. This type of service opens up revenue streams based on new
Live-to-the-TV events for Tsutaya and other content providers in the
future."
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) provides solutions that
enable business and technology decision makers to profit from the
shift of content and advertising to the online world, the explosive
growth of mobile and connected devices, and the migration of IT
applications and services into the cloud. Our worldwide customers
use Limelight's massively scalable software services that engage
audiences, enhance brand presence, analyze viewer preferences,
optimize advertising, manage and monetize digital assets, and
ultimately help build stronger customer relationships. For more
information, please visit www.limelight.com or follow us on Twitter
at www.twitter.com/llnw.
Copyright © 2012 Limelight Networks, Inc. All rights reserved. All
product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com |
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