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Exterity appoints True Colours as
distributor for UK
BUSINESS WIRE
February 13, 2012
True Colours Logo – Exterity, the leading provider of IPTV
communication solutions today announces that True Colours, the UK’s
leading technical trade only distributor for AV solutions, has been
appointed as a distributor for Exterity’s product portfolio in the
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Following the success of
the StreamForce partner program throughout 2011, which includes
nearly 100 partners, Exterity needed to ensure it had the right
distributor in place to service customers effectively. As part of
the agreement, True Colours will use its scale, expertise and
knowledge of the AV market to provide channel partners with the
complete range of Exterity products. This includes Exterity’s
AvediaStream Encoder, Transcoder and TVgateway families, the newly
launched AvediaServer 4 and the complete range of AvediaPlayer
Receivers and desktop clients.
“This is an excellent opportunity for both companies to build
successful relationships with new and existing customers, and we
look forward to generating significant new business for our
resellers through the Midwich group sales teams with the full
backing and support of True Colours product specialists,” says Iain
Campbell, Sales Director, True Colours. “We are committed to
providing excellent customer service and working with Exterity to
deliver the StreamForce partner program, thus allowing us to offer
resellers an extensive range of products, as well as technical
support, ensuring they are able to offer their customers the best
possible solution for their needs."
“Exterity
prides itself on working with high-calibre partners that deliver
future-proofed solutions for customers,” says Colin Farquhar, CEO of
Exterity. “Supporting this, True Colours is the natural fit for our
distribution strategy, with their proven track record in the space
and experience in supplying technical support and products to
resellers.
This new distribution relationship enables partners to fully benefit
from the high growth IPTV market. Continuing to defy the economic
pressures being faced by other industries, Exterity’s IPTV solutions
will help maintain strong revenue streams for channel partners.”
For more information, please contact:
Emma Bridgeman / Sally Brown
Rocket Communications
+44 (0)8453 707 024
exterity@rocketcomms.net
About Exterity
Exterity Limited, the building IPTV
specialist, has been delivering enterprise-class building IPTV
solutions since 2001, and today its products are in use in 40
countries by some of the world’s best-known corporations. Exterity
products enable organisations to distribute broadcast-quality
digital TV and video over building or campus IP networks (LANs) to a
virtually unlimited number of users, with centralised management,
configuration, and control. Unlike traditional analogue systems,
Exterity systems can support an unlimited number of channels, and
picture quality is unaffected by the addition of displays or users.
Based on industry standards, Exterity products integrate easily with
other solutions such as digital signage, hotel property management
systems, patient information systems, and others. Exterity is based
in Edinburgh, Scotland.
To find out more, visit www.exterity.com.
About True Colours
Based in Crowthorne, Berkshire, True Colours is a specialist
solutions distributor and part of the Midwich Group of companies.
True Colours represent many leading AV manufacturers. True Colours
Distribution has a track record in supplying technical support and
products for resellers. True Colours know that distributing great
products is simply not enough, this is why they are committed to
providing a high level of service and their aim is to offer a
professional policy to support dealers and their staff with product
information, demonstrations and training. True Colours trade
training is their commitment to dealers and their staff to provide a
complete range of sales and technical training courses free of
charge on the manufacturers that they represent.
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