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Social IPTV

 
Twitter and foursquare to Speak at IP&TV World Forum 2012

BUSINESS WIRE
January 19, 2012

Illustrious speakers to share their knowledge of social TV at the biggest event on connected entertainment
IP&TV World Forum 2012

LONDON - The world’s leading connected entertainment event, IP&TV World Forum, today announces that industry giants Twitter and foursquare will feature in its already impressive speaker line-up of over 250 media guests.
 
 
“The integration of social behaviour and television is having a huge effect on audience habits and goes one step further in creating the cyber environment. Subsequently there’s massive scope for broadcasters and advertisers to utilise and benefit from these evolving and interactive viewing habits”

General Manager of Twitter UK Tony Wang is confirmed to deliver a keynote on day one of the event. Wang, who manages the UK operations for one of the world’s largest communication platforms, is responsible for establishing and developing the brand in the UK. With over 100 million active users Twitter is one of the leading tools by which social TV is evolving. Increasingly broadcasters are using a programme hashtag as another form of brand promotion for their shows.

Omid Ashtari, Business Development Director at foursquare, is set to present on how brands can engage with their consumers. Foursquare is central to the development of social, local and mobile networks bringing these into the broadcaster sphere. Ashtari, who spent seven years with Google before joining foursquare, will give an overview of the company’s platform and examples of how broadcasters and movie studios have used it to engage with consumers in new and interesting ways.

“The integration of social behaviour and television is having a huge effect on audience habits and goes one step further in creating the cyber environment. Subsequently there’s massive scope for broadcasters and advertisers to utilise and benefit from these evolving and interactive viewing habits,” comments Ashtari.

Now in its eighth year, IP&TV World Forum will take place at London’s Olympia on 20 -22 March. It will provide international networking opportunities with service providers and broadcasters from varied platform backgrounds – Smart TV, OTT, cable, satellite and terrestrial TV – to compare experiences and brainstorm solutions for delivering multiscreen and multiplatform services.

To view the full event programme and register for IP&TV World Forum, please visit www.iptv-forum.com or call +44 (0) 20 7017 5506. Alternatively, keep up to date with the event on Twitter @iptvworldseries.

About IP&TV World Forum

Part of the successful IP&TV World Series, this year's forum brings a greater emphasis on TV business strategies, with a new track focussing on content acquisition, management and advertising.

The IPTV World Forum was developed as a direct response to the rapid growth in the marketplace, bringing together operators, technology partners and content providers to explore and define the IPTV evolution.

For further information on IP&TV World Forum 2011 or to register to attend, go to http://www.iptv-forum.com/

About Informa Telecoms & Media

Informa Telecoms & Media (www.informatm.com) is the leading provider of business intelligence and strategic services to the global telecoms and media markets. Driven by constant first-hand contact with the industry, its 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focussed on technology, strategy and content. Informa Telecoms & Media also organises 125 global annual events, attended by more than 70,000 executives worldwide.

For media information please contact Dana Corson at dana.corson@proactive-pr.com or on +44 1636 812152.
Contacts

for IP&TV World Forum 2012
Dana Corson, +44 1636 812152
dana.corson@proactive-pr.com
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