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Twitter and foursquare to Speak at
IP&TV World Forum 2012
BUSINESS WIRE
January 19, 2012
Illustrious speakers to share their knowledge of social TV at the
biggest event on connected entertainment
IP&TV World Forum 2012
LONDON - The world’s leading connected entertainment event, IP&TV
World Forum, today announces that industry giants Twitter and
foursquare will feature in its already impressive speaker line-up of
over 250 media guests. |
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“The integration of social behaviour and
television is having a huge effect on audience habits and goes one
step further in creating the cyber environment. Subsequently there’s
massive scope for broadcasters and advertisers to utilise and
benefit from these evolving and interactive viewing habits”
General Manager of Twitter UK Tony Wang is confirmed to deliver a
keynote on day one of the event. Wang, who manages the UK operations
for one of the world’s largest communication platforms, is
responsible for establishing and developing the brand in the UK.
With over 100 million active users Twitter is one of the leading
tools by which social TV is evolving. Increasingly broadcasters are
using a programme hashtag as another form of brand promotion for
their shows.
Omid Ashtari, Business Development
Director at foursquare, is set to present on how brands can engage
with their consumers. Foursquare is central to the development of
social, local and mobile networks bringing these into the
broadcaster sphere. Ashtari, who spent seven years with Google
before joining foursquare, will give an overview of the company’s
platform and examples of how broadcasters and movie studios have
used it to engage with consumers in new and interesting ways.
“The integration of social behaviour and television is having a huge
effect on audience habits and goes one step further in creating the
cyber environment. Subsequently there’s massive scope for
broadcasters and advertisers to utilise and benefit from these
evolving and interactive viewing habits,” comments Ashtari.
Now in its eighth year, IP&TV World Forum will take place at
London’s Olympia on 20 -22 March. It will provide international
networking opportunities with service providers and broadcasters
from varied platform backgrounds – Smart TV, OTT, cable, satellite
and terrestrial TV – to compare experiences and brainstorm solutions
for delivering multiscreen and multiplatform services.
To view the full event programme and register for IP&TV World Forum,
please visit www.iptv-forum.com or call +44 (0) 20 7017 5506.
Alternatively, keep up to date with the event on Twitter @iptvworldseries.
About IP&TV World Forum
Part of the successful IP&TV World Series, this year's forum brings
a greater emphasis on TV business strategies, with a new track
focussing on content acquisition, management and advertising.
The IPTV World Forum was developed as a direct response to the rapid
growth in the marketplace, bringing together operators, technology
partners and content providers to explore and define the IPTV
evolution.
For further information on IP&TV World Forum 2011 or to register to
attend, go to http://www.iptv-forum.com/
About Informa Telecoms & Media
Informa Telecoms & Media
(www.informatm.com) is the leading provider of business intelligence
and strategic services to the global telecoms and media markets.
Driven by constant first-hand contact with the industry, its 90
analysts and researchers produce a range of intelligence services
including news and analytical products, in depth market reports and
datasets focussed on technology, strategy and content. Informa
Telecoms & Media also organises 125 global annual events, attended
by more than 70,000 executives worldwide.
For media information please contact Dana Corson at
dana.corson@proactive-pr.com or on +44 1636 812152.
Contacts
for IP&TV World Forum 2012
Dana Corson, +44 1636 812152
dana.corson@proactive-pr.com
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