TiVUS' First Ad-Insertion Revenues
January 18, 2012
Hotel TV advertising embraced by local merchants
OMAHA, Neb., - TiVUS, Inc. (OTCPK: TIVU.PK - News) today announced
that advertising on the Company's proprietary, satellite based,
high-definition (HD) internet-protocol television (IPTV) with
ad-insertion has begun generating revenues this month lending strong
validation to the Company's novel hotel HD IPTV ad-insertion
"Significantly, we believe current ad-revenue
projections reveal TiVUS' first-of-its-kind HD IPTV with
ad-insertion effectively renders video-on-demand income, already in
decline for over a decade, immaterial," commented Shiva Prakash,
TiVUS' chief executive officer.
"Today it is satisfying to report, however meager initially, our
ad-revenues have begun at our inaugural Philadelphia installation.
Moreover, at the current pace of ad-sales, I expect this
installation to be fully-booked with advertisers and generating
expected revenue, which we have always believed was attainable, by
early in the second fiscal quarter.
"We believe strong advertiser demand is the ultimate third-party
validation providing proof-positive TiVUS ad-insertion based
business model is leading the way forward for the hospitality
entertainment industry. As TiVUS IPTV with ad-insertion allows
hotels to now migrate away from legacy video-on-demand systems, we
believe migration of high-end properties to our system will begin
gaining significant momentum.
"Our ad sales team has been working with eager local businesses for
the past 6-weeks. During that time, advertisers have been filming
commercials, placing ads, and taking advantage of unprecedented
e-commerce opportunities. As a result, billing cycles for local
advertisers has begun and invoicing has already been underway. Based
on our success here in Philadelphia, we believe TiVUS has forever
changed the way hotels fund, implement, and leverage in-room
"I now expect to announce some well-known advertisers in the coming
days and weeks, as I was just informed last night of new successes
by our advertising sales team," Prakash concluded.
About TiVUS, Inc.
TiVUS, Inc. is a technology
entertainment services company providing Internet-based TV and Cable
programming, interactive game content, and goods & services to the
hotel/hospitality industry. TiVUS' unique HD IPTV system is a
complete hotel entertainment platform that, for the first time in
the industry, generates previously untapped income for the hotel
through ad-revenue sharing. For more information, please visit
www.tivus.com and www.tivusconnect.wordpress.com,
www.facebook.com/tivusconnect or www.twitter.com/tivusinc.
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