iiNet Takes Celeno "Down Under" to
Support In-Home Wi-Fi for its IPTV Service
December 6, 2011
Celeno's video-grade Wi-Fi provides Australian consumers with self
install and flexible connectivity capabilities for their set-top
RA'ANANA, Israel - Celeno Communications, a leading provider of
semiconductors for multimedia Wi-Fi home networking applications,
today announced that iiNet, Australia's second largest DSL broadband
provider, has selected Celeno-enabled Wi-Fi Ethernet bridges to
support wireless delivery of its fast-growing IPTV services,
including Video on Demand (VoD) and other interactive video
By entering the Australian market with iiNet,
Celeno has broadened its technology reach across a range of wireless
solutions spanning a range of market sectors including cable,
satellite and, as in the case of iiNet, IPTV.
IPTV is experiencing significant growth worldwide and Australia is
no exception. To acquire and retain market share, service providers
must not only meet but surpass the existing video quality
expectations of their subscribers. The Celeno-powered bridges
seamlessly and reliably stream video over the Wi-Fi spectrum to
enable a high quality viewing experience throughout the home.
The Celeno-enabled wireless bridge links the set-top box to the
modem over a wireless connection, removing the need for expensive
rewiring or running of network cables throughout the home. The fast,
plug-and-play installation and set-up means that subscribers can set
up and enjoy wireless video within minutes.
"With Celeno's field-proven Wi-Fi technology, we are able to offer
our customers seamless connection between their iiNet broadband and
our IPTV service," said Mr. Stephen Harley, iiNet's Chief Product
Officer. "Our customers don't want to worry about the cost of new
wiring, and this robust, inexpensive wireless bridge has allowed us
to speed up the expansion rate of our IPTV services."
"With the iiNet implementation, Celeno's technology continues to be
the most widely-adopted method for top-tier service providers to
distribute wireless in-home video to their subscribers," says Gilad
Rozen, CEO of Celeno. "It is clear that Celeno's video grade Wi-Fi
is consistently being equated with the highest quality user
experience across a large number of screens in a home."
iiNet's fetchtv offers over 30 free movies a
month on demand, VoD, PVR with room for 550+ hours of recorded
content, a selection of TV channels to compliment free-to-air
channels, and add-on options to satisfy any taste.
Celeno is a leading provider of high
performance Wi-Fi chips for HD multimedia and entertainment home
networking applications. Powered by Celeno's system-on-chip (SoC)
and its OptimizAIR technology, home gateways, multi-room DVRs and
media servers can distribute multiple and simultaneous HD video
streams to standard set-top boxes, PCs, television sets and other
Wi-Fi-enabled consumer devices. Founded in 2005, the company has
offices and representatives in EMEA, the U.S. and Asia-Pacific and
is backed by blue chip investors including Liberty Global, Cisco
Systems, Greylock Partners and Pitango Venture Capital.
iiNet is Australia's second largest DSL
Internet Service Provider (ISP) and the leading challenger in the
telecommunications market. We employ more than 2000 inquisitive
staff across four countries and support over 1.3 million broadband,
telephony and Internet Protocol TV (IPTV) services nationwide.
We're a publicly listed company and we maintain our own super-fast
broadband network. Our vision is to lead the market with products
that harness the potential of the Internet and then differentiate
with award-winning customer service.
To achieve this, we employ creative thinkers and true advocates of
technology. Our people are a huge part of the iiNet success story,
so we've developed a unique and stimulating work culture to ensure
they remain engaged and inspired.
A lot has changed since our CEO founded iiNet in a suburban garage
back in 1993 and the broadband landscape continues to evolve. What
hasn't changed is our passion for the transformative benefits of the
Internet and our commitment to helping Australians connect better.