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IPTV In Home Wi-Fi

iiNet Takes Celeno "Down Under" to Support In-Home Wi-Fi for its IPTV Service


December 6, 2011

Celeno's video-grade Wi-Fi provides Australian consumers with self install and flexible connectivity capabilities for their set-top boxes

RA'ANANA, Israel - Celeno Communications, a leading provider of semiconductors for multimedia Wi-Fi home networking applications, today announced that iiNet, Australia's second largest DSL broadband provider, has selected Celeno-enabled Wi-Fi Ethernet bridges to support wireless delivery of its fast-growing IPTV services, including Video on Demand (VoD) and other interactive video applications.
By entering the Australian market with iiNet, Celeno has broadened its technology reach across a range of wireless solutions spanning a range of market sectors including cable, satellite and, as in the case of iiNet, IPTV.

IPTV is experiencing significant growth worldwide and Australia is no exception. To acquire and retain market share, service providers must not only meet but surpass the existing video quality expectations of their subscribers. The Celeno-powered bridges seamlessly and reliably stream video over the Wi-Fi spectrum to enable a high quality viewing experience throughout the home.

The Celeno-enabled wireless bridge links the set-top box to the modem over a wireless connection, removing the need for expensive rewiring or running of network cables throughout the home. The fast, plug-and-play installation and set-up means that subscribers can set up and enjoy wireless video within minutes.

"With Celeno's field-proven Wi-Fi technology, we are able to offer our customers seamless connection between their iiNet broadband and our IPTV service," said Mr. Stephen Harley, iiNet's Chief Product Officer. "Our customers don't want to worry about the cost of new wiring, and this robust, inexpensive wireless bridge has allowed us to speed up the expansion rate of our IPTV services."

"With the iiNet implementation, Celeno's technology continues to be the most widely-adopted method for top-tier service providers to distribute wireless in-home video to their subscribers," says Gilad Rozen, CEO of Celeno. "It is clear that Celeno's video grade Wi-Fi is consistently being equated with the highest quality user experience across a large number of screens in a home."

iiNet's fetchtv offers over 30 free movies a month on demand, VoD, PVR with room for 550+ hours of recorded content, a selection of TV channels to compliment free-to-air channels, and add-on options to satisfy any taste.

About Celeno

Celeno is a leading provider of high performance Wi-Fi chips for HD multimedia and entertainment home networking applications. Powered by Celeno's system-on-chip (SoC) and its OptimizAIR technology, home gateways, multi-room DVRs and media servers can distribute multiple and simultaneous HD video streams to standard set-top boxes, PCs, television sets and other Wi-Fi-enabled consumer devices. Founded in 2005, the company has offices and representatives in EMEA, the U.S. and Asia-Pacific and is backed by blue chip investors including Liberty Global, Cisco Systems, Greylock Partners and Pitango Venture Capital. www.celeno.com

About iiNet

iiNet is Australia's second largest DSL Internet Service Provider (ISP) and the leading challenger in the telecommunications market. We employ more than 2000 inquisitive staff across four countries and support over 1.3 million broadband, telephony and Internet Protocol TV (IPTV) services nationwide.

We're a publicly listed company and we maintain our own super-fast broadband network. Our vision is to lead the market with products that harness the potential of the Internet and then differentiate with award-winning customer service.

To achieve this, we employ creative thinkers and true advocates of technology. Our people are a huge part of the iiNet success story, so we've developed a unique and stimulating work culture to ensure they remain engaged and inspired.

A lot has changed since our CEO founded iiNet in a suburban garage back in 1993 and the broadband landscape continues to evolve. What hasn't changed is our passion for the transformative benefits of the Internet and our commitment to helping Australians connect better.
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