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IPTV Network |
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KIC To Publish New Research White
Paper On Getting Performance Karting TV Coverage Through The New
IPTV Network
autochannel.com
December 28, 2010
Las Vegas, As part of the organization’s role to build educational
resources for its membership and the performance karting industry,
the first research project for 2011 involves the challenge of
getting broadcast quality TV coverage of karting events and the
national distribution of the content to the consumer. In countless
conversations with racers and suppliers on how to grow the sport,
the common thread is that there is not enough media coverage of
performance karting and without it, getting new enthusiasts to try
karting will continue to be an issue. |
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Kart Industry Council, executive director Ray Verhelst said “It’s no
coincidence that we are tackling this topic at the beginning of the
year with the largest Consumer Electronics Show in North America
launching next week in our own backyard. The annual CES Show brings
together more than 100,000 attendees to view more than 2 million
square feet of the latest technology and trends for the coming
year.” According to Ray, one of the most important shifts in
television is the migration to Internet based TV programming.
“Virtually every TV manufacturer has released or is preparing to
release new models that have Internet browser technology built right
in. For older TVs, major players such as Google are developing
software content management tools for set top boxes being produced
by the likes of Logitech and Cisco that will allow consumers to
switch seamlessly between their regular programming source and the
Internet” he added. This new distribution model bypasses the
traditional local and cable channels and uses the Internet to
deliver all types of programming direct to the consumer. Imagine
that your large screen TV can now become the viewing source for
YouTube videos, Netflix streaming movies and online programming
options such as Hulu and many of the leading networks.
List Builds for Performance Karting Super National in Las Vegas
KIC has already set appointments during CES with a number of
industry representatives including those from Google, SONY and
NeuLion to get the details on this new content distribution model.
The performance karting community has not been able to crack the
code to get broadcast quality coverage on major sports channels
(cable or otherwise) and has had to rely on grassroots productions
to deliver ¼ and ½ screen broadcasts through the Internet to small
pockets of enthusiasts. “Because of this invisible barrier, it has
been extremely hard to gain sponsorship and advertising support that
can be measured like traditional ad sales” Verhelst added.
Knowing With The Enthusiast Wants
To add important statistical content on the viewing interests and
habits of karting’s current enthusiast base, the KIC has launched a
new online survey that asks questions on everything from how they
connect to the Internet to when and how they watch videos about
karting. This in-depth survey will allow industry members to look at
what might be the best way to reach both existing and new customers
in the future. The survey will run all during the month of January
and the results will be summarized in an article on the KIC website
in February. The details will end up as part of the research paper
which will be made available to the KIC membership. To create an
incentive to support the survey, KIC is working with its member
iRacing.com to award 3 lucky participants each with a 3-month FREE
subscription to iRacing.com, the premier online racing simulation
site. KIC To Publish New Research White Paper On Getting Performance
Karting TV Coverage Through The New IPTV Network
PHOTO (select to view enlarged photo)
Las Vegas, December 27, 2010: As part of the organization’s role to
build educational resources for its membership and the performance
karting industry, the first research project for 2011 involves the
challenge of getting broadcast quality TV coverage of karting events
and the national distribution of the content to the consumer. In
countless conversations with racers and suppliers on how to grow the
sport, the common thread is that there is not enough media coverage
of performance karting and without it, getting new enthusiasts to
try karting will continue to be an issue.
Kart Industry Council, executive director Ray Verhelst said “It’s no
coincidence that we are tackling this topic at the beginning of the
year with the largest Consumer Electronics Show in North America
launching next week in our own backyard. The annual CES Show brings
together more than 100,000 attendees to view more than 2 million
square feet of the latest technology and trends for the coming
year.” According to Ray, one of the most important shifts in
television is the migration to Internet based TV programming.
“Virtually every TV manufacturer has released or is preparing to
release new models that have Internet browser technology built right
in. For older TVs, major players such as Google are developing
software content management tools for set top boxes being produced
by the likes of Logitech and Cisco that will allow consumers to
switch seamlessly between their regular programming source and the
Internet” he added. This new distribution model bypasses the
traditional local and cable channels and uses the Internet to
deliver all types of programming direct to the consumer. Imagine
that your large screen TV can now become the viewing source for
YouTube videos, Netflix streaming movies and online programming
options such as Hulu and many of the leading networks.
List Builds for Performance Karting Super National in Las Vegas
KIC has already set appointments during CES with a number of
industry representatives including those from Google, SONY and
NeuLion to get the details on this new content distribution model.
The performance karting community has not been able to crack the
code to get broadcast quality coverage on major sports channels
(cable or otherwise) and has had to rely on grassroots productions
to deliver ¼ and ½ screen broadcasts through the Internet to small
pockets of enthusiasts. “Because of this invisible barrier, it has
been extremely hard to gain sponsorship and advertising support that
can be measured like traditional ad sales” Verhelst added.
Knowing With The Enthusiast Wants
To add important statistical content on the viewing interests and
habits of karting’s current enthusiast base, the KIC has launched a
new online survey that asks questions on everything from how they
connect to the Internet to when and how they watch videos about
karting. This in-depth survey will allow industry members to look at
what might be the best way to reach both existing and new customers
in the future. The survey will run all during the month of January
and the results will be summarized in an article on the KIC website
in February. The details will end up as part of the research paper
which will be made available to the KIC membership. To create an
incentive to support the survey, KIC is working with its member
iRacing.com to award 3 lucky participants each with a 3-month FREE
subscription to iRacing.com, the premier online racing simulation
site.
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