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MRG Report Shows OTT Video Services
Exceeding US$20 Billion in 2014
PRNewswire
November 29, 2010
SAN JOSE, Calif., - A new forecast from MRG, Inc. projects
that global growth of OTT video services will exceed US$1 billion in
2010 and US$20 billion in 2014, based on over 40 OTT Service
Operators and Device Vendors profiled. |
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"This is the most complete available analysis of connected OTT smart
devices offering both live and on-demand video services," says Mike
Galli, MRG Analyst. "It's a comprehensive guide to the next
generation of smart home devices for video services connected via
the Internet."
Some of the case studies presented actually show how these services
enhance the IPTV Operator's Broadband revenue with relatively no or
low investment, for smaller Operators; and with various levels of
CapEx for larger Operators. Most of the results were based on
updates of the early OTT trials determining how Operators assessed
the pros, cons and the ROI results.
Smart OTT video devices analyzed includes OTT set-top boxes, game
consoles, smart TV sets, smartphones, OTT PCs, and Blu-ray devices.
By tracking the OTT video ARPU (Average Revenue per Unit) for each
smart device, the report projects total OTT video revenues broken
into four global regions from 2010-2014.
OTT content preference by consumers is also probed, based on
international consumer research. Besides stating their favorite OTT
viewing devices, consumers clearly express their preference for
recent movies & TV shows and other kinds of niche video content,
reflecting how quickly consumer preferences are changing. Some of
the more telling results include why smart device usage varies
significantly depending on which rooms of the home they are in and
who is using them.
From OTT Video to Multi-Screen: Connected Home & Mobile Video Device
& Services — Global Forecast & Strategy Review—2010-2014 (145-pages)
is available in a printed English language edition for $2,995 USD, a
PDF single-departmental license for $3,495 USD PDF; and is available
free as part of MRG's IPTV Tracking Service. For more information,
or a corporate license, or to order the report, contact Rob Smith at
1-408-453-5553 or rsmith@mrgco.com, or visit www.mrgco.com. |
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