World First: Telstra to Deliver Live
Television Over the Internet With Widevine
MARKETWIRE via COMTEX
Oct 05, 2010
Widevine's Video Optimization Enables Linear Television Channels to
Be Delivered to a Wide Variety of Internet-Connected Retail Devices
SEATTLE, WA and SYDNEY, AUSTRALIA, - In a world first, Widevine, a
provider of digital entertainment solutions, today announced that
Telstra, Australia's leading telecommunications and information
services company, will soon start delivering linear broadcast
television channels over the Internet using Widevine's live adaptive
streaming, virtual DVD experience and digital rights management
Telstra's BigPond TV
service already offers seven channels of television content and
Widevine's live adaptive streaming technology will ensure that
Australian consumers will soon have a higher quality viewing
experience. The service will be available on a range of devices
including TVs and Blu-ray players from LG Electronics and Samsung
from later this year and from Telstra's T-Box set top box in 2011.
Widevine's video optimization technology works
by monitoring the available bandwidth at the device and adaptively
choosing the appropriate bitrate of video to play back, eliminating
constant buffering interruptions that take place as bandwidth
fluctuates in the home. As a result, consumers can experience
high-quality, live programming regardless of their bandwidth
connection. Widevine's DRM ensures that BigPond content remains
secure, no matter what device it is delivered to.
"If 2010 was the year when IPTV became a mainstream reality in
Australia, then the year ahead will be one where the quality they
have come to expect from the service will transform from an internet
standard to a true broadcast standard," Telstra's Head of IPTV Ben
Kinealy said. "It will ensure that customers watching BigPond TV
will enjoy the same high-quality experience as customers have come
to expect from traditional broadcast TV and Telstra is delighted to
be the first in the world to offer this."
"Telstra's initiative represents a significant leap forward in the
industry, and we are pleased to provide the enabling technology that
turned this concept into reality," said Brian Baker, CEO, Widevine.
"Our technology has been selected over and over again by numerous
customers around the world -- a testament to our expertise in video
optimization and DRM, and the value it provides as the over-the-top
and TV Everywhere initiative continues to evolve."
About Telstra Telstra is Australia's leading telecommunications and
information services company, with one of the best known brands in
the country. Telstra offers a full range of services and competes in
all telecommunications markets throughout Australia, providing more
than 8.6 million Australian fixed line and 10.5 million mobile
services, including 8.2 million 3G services.
About Widevine Widevine provides digital media solutions for the
delivery of digital entertainment to any device. Hundreds of service
providers and device manufacturers use Widevine's multiplatform DRM
and video optimization solutions for securing high quality video and
audio. Today, millions of consumers enjoy digital entertainment
secured and optimized by Widevine on retail consumer electronics
devices and legacy STBs from all major consumer brands. With over 60
patents Widevine is an industry leader and innovator of content
protection and video optimization technologies.
Widevine is a privately held corporation
headquartered in Seattle, WA, whose investors include Cisco Systems,
Inc. /quotes/comstock/15*!csco/quotes/nls/csco (CSCO 22.37, +0.07,
+0.31%) , Charter Ventures, Constellation Ventures, Dai Nippon
Printing Co., Ltd (DNP), Liberty Global /quotes/comstock/15*!lbty.a/quotes/nls/lbtya
(LBTYA 31.39, -0.04, -0.13%) , PaceSetter Capital Group, Phoenix
Partners, Samsung Ventures America, TELUS /quotes/comstock/13*!tu/quotes/nls/tu
(TU 43.56, -0.09, -0.21%) , and VantagePoint Venture Partners.
For more information: www.widevine.com.
All Rights Reserved. Widevine, Widevine Cypher, Cypher Virtual
SmartCard, Cypher VOD, Cypher DCP, Cypher Broadcast, Cypher Express
and Widevine Mensor are either registered trademarks or trademarks
of Widevine Technologies, Inc. All other trademarks and trade names
are the property of their respective owners. No express or implied
warranties are provided for herein and all specifications are
subject to change. The descriptions of Widevine Technologies'
patents and other intellectual property herein are not intended for
use in a legal proceeding to interpret or limit the scope or meaning
of the patents or their claims, or indicate that a Widevine patent
claim(s) are materially required to perform or implement any of the
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