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IPTV Large Scale Deployment |
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IPTV platform vendor profile: ZTE: New
research report available at Fast Market Research
Fast Market
Research
August 20, 2010
Fast Market Research recommends "IPTV platform vendor profile: ZTE"
from Ovum, now available
ZTE's core IPTV offering has been stable since 2008. Since then, its
major thrust in this area has been to move from numerous trials to
large-scale deployment. It now boasts experience with deployment at
scale that it claims translates to faster rollout. |
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ZTE claims
leading market share in Asia on the strength of its Chinese user
base. However, it has
moved away from messaging about IPTV to focus on the more
fashionable topics of machine-to-machine communications and mobile
broadband. At the same time, its next strategic target is success in
developed Western markets, where its domestic success is discounted.
We believe ZTE can market its IPTV strengths to improve its
international image. True, scale is one example of the ways its
offering is optimized for the domestic Chinese market, and some
people literally discount numbers by a "China factor". Yet ZTE can
instead focus on the fact that the global market as a whole has
moved in the last few years towards its strengths in file-based,
integrated SIP/IMS-based video, content distribution networks
(CDNs), and home networking. In addition, ZTE can leverage its
experience as a bearer network equipment provider into its IPTV
solution by placing emphasis on its CDN capabilities.
It can claim a differentiator in having its own home gateway devices
- a position shared only by Cisco and Huawei. It should also be well
positioned for the convergence of mobile video and IPTV given that
it offers mobile handsets as well.
Both the CDN and the consumer devices areas are critical strategic
battlefronts for telecom operators as they seek to retain value in
the face of strong over-the-top competition.
For more information or to purchase this report, go to:
- www.fastmr.com/prod/76372_iptv_platform_vendor_profile_zte.aspx
Report Table of Contents:
Executive summary
In a nutshell
Ovum view
Analysis of competitive position
Overall rating
Key changes affecting ZTE since 2008
Strategic analysis of offering
International growth is new priority
IPTV is now one of multiple services under video umbrella
Domestic application partners may be path to stronger international
branding
ZTE believes in listening to the customer, not leading the customer
IPTV platform positioning
Home network presence is an advantage
Roadmap aligned with Chinese market needs
Customers and subscribers
Focus on growing subscribers at existing customers
Company information
Business focus
Financial highlights
Organization
Corporate strategy
Partners
Solution components
Details about ZTE's IPTV solution
New for 2010
Headend
Content distribution: ZTE BIV CDN system
Devices
Middleware
Quality assurance and network management
User experience features
System integration services
Content and applications
Videoconferencing
Vendor assessment definitions
Offering characterized by design choices
Ratings defined
List of Tables
Table 1: Ovum's overall rating of ZTE's IPTV platform offering
Table 2: Table 2 IPTV consumer feature ratings for ZTE*
Table 3: IPTV service provider
feature ratings for ZTE*
Table 4: Assessment criteria by spider-chart axis
List of Figures
Figure 1: IPTV orientation
About Ovum
Ovum fully understands convergence across telecoms, IT services and
software. They invest heavily in researching what is happening in a
market that is dynamic and full of risk and reward, analysing the
changes and identify the threats and opportunities ahead for their
clients. Ovum's team has extensive experience in the sector and is
dedicated to 'getting closer' - to the industries they advise on, to
the people they work for, and ultimately to the real issues
determining how ICT markets behave. Ovum maintains a fluid, highly
collaborative structure that brings the right range of expertise to
each situation. View more research from Ovum at
www.fastmr.com/catalog/publishers.aspx?pubid=1006
About Fast Market Research
Fast Market Research is an online aggregator and distributor of
market research and business information. We represent the world's
top research publishers and analysts and provide quick and easy
access to the best competitive intelligence available.
For more information about these or related research reports, please
visit our website at www.fastmr.com or call us at 1.800.844.8156.
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