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itaas
Wraps Up First istart Developer Conference
Other Topics: IPTV Video on
Demand, IPTV Set Revenue
itaas Inc.
November 1, 2005
Interactive '05 Conference Focused on Rapid Application Development
for Scientific-Atlanta Platforms;
Featured Groundbreaking Presentations from most of the Major N.
American MSOs, Scientific-Atlanta and CableLabs
Atlanta, GA -- itaas Inc., provider of an innovative and compelling
suite of video on demand (VOD) products, and the only provider of
end-to-end iTV services in the digital video industry, today announced
the successful conclusion of its first developer conference,
Interactive '05. Co-Sponsored by Scientific Atlanta, this
invitation-only event for itaas' istart program members and
co-sponsored by Scientific-Atlanta, Interactive '05 was held in
Atlanta on October 20-21. The conference featured groundbreaking
presentations from most of the N. American MSOs, CableLabs® and
Scientific-Atlanta who discussed their iTV product roadmaps and
OpenCableTM (OCAP) strategies to the application development
community.
"Interactive '05 was a huge success thanks to the amazing
presentations that were delivered by the cable operators,
Scientific-Atlanta, CableLabs, and the development community who
shared their application development stories and challenges at the
conference," said itaas' President and CEO Vibha Rustagi. "We are
proud to say that this event has brought together - for the first time
- all the key players in the digital TV industry and the greatest
minds in the business, and we look forward to delivering the same
experience next year for our istart members at Interactive '06." |
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Steve Necessary, VP, video product development at Cox Communications,
commented, "I am greatly encouraged by the increasing development
momentum relative to iTV. Most notably, iTV is not a single
application, but rather a blanket term for a wide array of incredibly
creative offerings. I applaud itaas for their role in encouraging and
facilitating this forward progress as evidenced by Interactive '05."
Interactive '05, a first-of-its-kind event, was designed to help
foster tighter relationships between the istart members, the cable
operators, CableLabs and Scientific-Atlanta. The istart Developer
Support Program provides the iTV development community with all the
right tools, best practices and guidance they need to push the
envelope with new, exciting and revenue generating applications for
cable operators - applications that will ultimately change the way
people watch and interact with television. A new study from Kagan
Research predicts 59 percent of TV households will be iTV-equipped by
2009, reaching 69 million digital subscribers (more than half the TV
households in the U.S.).
"Interactive '05 was a great success and provided an excellent
opportunity for developers to explore new ways for helping to create
applications for the 'personalized TV' marketplace," said Jeff Seebeck,
vice president of product strategy and development at
Scientific-Atlanta. "Innovative applications have the potential to
deliver new and exciting video entertainment services to the home,
including expanded content choices, enhanced navigation experiences
and exciting new personal applications."
John Callahan, SVP, software development at Time Warner Cable, said,
"It's critical that we encourage and support a dynamic iTV application
development community and the Interactive '05 conference was a great
forum to bring hardware suppliers, operators, and developers together
to share plans and discuss application initiatives."
Alain Boissonnault, director, new technology development, engineering
at Videotron, said, "I feel that such a dynamic - and interactive -
gathering of most of the major players in the iTV industry, both from
the MSO side and the application developers, can only improve our
understanding of the strategic issues we are all confronted with."
"Congratulations to itaas for bringing in the "A" list of cable TV
engineering management," said Tyrone Lam, president of Buzztime
Entertainment, Inc. "It's the only conference I have attended where
senior cable TV executives openly discussed major technology issues
that will guide future iTV deployments."
About itaas Inc.
itaas provides of an innovative and compelling suite of video on
demand (VOD) products, and is the only provider of end-to-end iTV
services in the digital video industry, serving broadband operators,
set-top manufacturers, application and content developers, middleware
and OS providers.
From design and development to integration and support, combined with
a robust lab facility and a VOD product suite, itaas is uniquely
positioned in the broadband industry to help broadband operators
deploy advanced iTV solutions on accelerated schedules. The company
has more than 70 clients and its products are deployed in 47 cable
systems nationwide. Leading broadband companies depend on itaas for
creative solutions to complex digital TV challenges. Visit itaas on
the Web at www.itaas.com or call 770-368-4024. |
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