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Portugal Telecom Selects Envivio to Power Innovative Internet TV
Service
Envivio Inc
May 25, 2010
Envivio Three Screens' High Quality of Service with Support for
Microsoft Silverlight, IIS Smooth Streaming and PlayReady DRM Enable
Portugal Telecom MEO@PC to Move Quickly from Concept to Rollout
South San Francisco, CA - Envivio Inc. today announced that
Portugal Telecom (PT), the largest telecommunications and broadband
service provider in Portugal, selected Envivio's Three Screens
delivery platform to support the commercial rollout of MEO@PC—a
complete television service for delivery to PCs. The service relies
on Envivio's complete Internet TV solution, including 4Caster™ C4
encoders configured to deliver content via Microsoft Internet
Information Services (IIS) Smooth Streaming and Silverlight,
protected with PlayReady DRM, providing subscribers with high
quality video and playback delivered over broadband. After an
initial trial period, PT plans to offer subscribers a channel lineup
and interactivity that mirrors its MEO@TV service throughout
Portugal.
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"Subscribers have been thrilled with the experience offered by our
IPTV service. MEO has reached 581,000 clients in less than two
years," said Pedro Leitão, board member at Portugal Telecom, "and we
want to bring that same MEO experience, enabled by Microsoft
MediaRoom, to everyone in Portugal by delivering it over the
Internet, reinforcing our multi-platform strategy. Envivio earned
our trust during our Mobile TV rollout, proving that they know how
to deliver great quality video service at very low bitrates. The
close cooperation between Microsoft and Envivio, particularly in
enabling the deployment of PlayReady DRM, brought the whole MEO@PC
project together, allowing us to complete it in record time."
"While compelling interactivity and high quality video are essential
to pleasing subscribers, content protection is a critical
requirement for service providers to deliver the premium video
content consumers are demanding," said Jonathan Usher, marketing
director for the Media Platforms Business at Microsoft Corp. "The
development of a seamless interface between Envivio's 4Caster C4
platform and Microsoft PlayReady Servers means that innovative
services such as PT MEO@PC can move forward knowing that all of
these components for secure delivery of high quality content are
covered."
The Internet TV headend at PT uses Envivio 4Caster C4 encoders to
simultaneously process video at a variety of resolutions. This
enables PT to use Microsoft IIS Smooth Streaming adaptive streaming
technology for Silverlight, which ensures viewers receive
uninterrupted video live play at the highest quality possible given
variable network bandwidth and PC processing conditions. The Envivio
encoders directly ingest the same sources as Portugal Telecom's IPTV
service, enabling the MEO@PC service to mirror PT's IPTV channel
lineup without requiring additional interfaces.
Microsoft and Envivio have developed a dedicated interface between
the Envivio 4Caster C42 encoder and Microsoft PlayReady DRM Server
to in order to secure delivery of high-value content while ensuring
complete transparency for subscribers. The Envivio 4Manager network
management system provides complete system monitoring and redundancy
management to maintain 24/7 service availability.
"Portugal Telecom is demonstrating a keen understanding of what
today's consumer wants, which is to have access to their favorite TV
services whenever and wherever they want," said Envivio Vice
President of Marketing Boris Felts. "Envivio's Internet TV solution
brings the highest quality video experience to PC screens, ensuring
that MEO@PC will far exceed consumer expectations."
For more information about Envivio Three Screens delivery solutions
for telecom operators, visit http://www.envivio.com/telecom.
About Envivio
Envivio makes the world's video content universally enjoyable by all
viewers, on any device, across any network, at any time. Now in its
second decade as a respected leader in the development of video
convergence solutions, Envivio has amassed dozens of patents,
pioneered video-over-IP methods, and continually led with support
for emerging technology. Today Envivio solutions deliver millions of
content streams to hundreds of different styles of mobile phones,
set top boxes, and PC platforms, on behalf of content owners,
telecom operators, cable and satellite companies and mobile service
providers in every market in the world. Deployment and support are
backed by a global staff that is familiar with local technical,
regulatory and market guidelines encountered around the world.
Envivio is headquartered in South San Francisco, California and has
offices in Rennes, France; New York, New York; London, England;
Beijing, China; Singapore and Tokyo, Japan.
Envivio is a registered trademark of Envivio Inc. All trademarks
used herein, whether recognized or not, are the properties of their
respective companies.
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