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Humax Partners with ANT to deploy the
first HbbTV Set-Top Box
ANT
December 21, 2009
Humax iCord HD+ based on ANT
Galio HbbTV Platform
Cambridge, MA -- Humax and ANT have partnered to deliver the first
Hybrid Broadcast Broadband TV (HbbTV) set-top boxes to market. Humax,
one of the world’s largest set-top box manufacturers, selected the
ANT Galio HbbTV Platform for its new iCord HD+ set-top box, which
began shipping to German retail outlets in December 2009 to become
the first HbbTV set-top box to be deployed. The iCord HD+ allows
consumers to access hybrid services including ARD Mediathek,
Tagesschau, ARTE, internet radio, Maxdome and Wikipedia via the
set-top box. |
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The HbbTV initiative was
announced in August 2009 as a new pan-European activity to combine
the richness of broadcast and broadband content through connected
TVs and set-top boxes. Led by a cross industry consortium including
software providers, hardware manufacturers, broadcasters and
satellite operators its aim is to enhance TV offerings with
interactive hybrid services such as Video on demand, catch up TV,
interactive advertising, personalisation, games and social
networking. The availability of Humax’s iCord HD+ set-top box marks
a significant step forward for the initiative.
Jeff Kim, Managing Director at Humax Germany said: “We are delighted
to continue our partnership with ANT. We are constantly looking to
deliver engaging new services for customers and the ANT Galio HbbTV
Platform allowed us to provide a variety of exciting new hybrid
services to market before any other provider. We are particularly
excited by the number of consumers that have already accessed our
new portal service. The sheer volume demonstrates how ready the
market is for these interactive services.”
Richard Baker, EVP of Sales and Marketing at ANT, said, “Humax’s
ability to roll out its HbbTV set-top box so quickly is testament
not only to Humax’s engineering excellence but also to the readiness
of the market for hybrid services. Our continued partnership with
Humax has enabled us to help them deliver the first HbbTV offering
to market.”
ANT developed the ANT Galio HbbTV Platform, a complete go-to-market
solution to provide full support for Hybrid Broadcast Broadband TV (HbbTV)
services.
About ANT
ANT plc (www.antplc.com) is the leading provider of client software
solutions and services to the digital media industry. It develops
open-standards-based client software and applications to enable
operators to exploit digital media across a broad range of consumer
devices from TV’s set-top boxes and iDTV’s, to portable media
devices such as mobile phones and personal media players, regardless
of content delivery platform.
ANT enables media driven organisations to quickly create and
roll-out innovative and successful applications and TV services on
any consumer device, enabling operators to attract new subscribers,
reduce churn and increase average revenue per user.
ANT’s software has been extensively deployed by customers throughout
the world including Cisco, Chunghwa Telecom, HwaCom, France Telecom,
Humax, Philips, Pirelli, Sagem, Samsung, SaskTel, Telecom Italia and
Thomson.
ANT plc's shares are listed on AIM, a London Stock Exchange
regulated market, under the ticker ANTP (Reuters: ANTP.L, Bloomberg:
ANTP.LN). |
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