| |
IP Set-Top Boxes to Generate
More Than $3 Billion in Market Value by 2014, According to ABI
Research
Other Topics: IPTV
STB Watermarking
ABI Research
August 24, 2009
Singapore -- In line with the global phenomenon of switching over
from analog to digital TV services, set-top boxes now have a more
crucial role in the home for accessing of entertainment and
information services provided by television service operators. This
is especially apparent in mature high-speed Internet economies where
service providers strive towards providing interactive
bi-directional television, thereby leading to the growth of IP
set-top boxes. According to new set-top box market data from ABI
Research, IP STBs will generate a market value above $3 billion by
2014. |
|
|
 |
|
|
This analog-digital switchover
has also brought about a progressive momentum towards sophisticated
box types as well as advanced compression technologies. As ABI
Research industry analyst Serene Fong notes, “Shipments of basic
boxes across all television platforms have declined and will
continue to fall throughout the six-year forecast period. In
contrast, shipments of boxes with HD capabilities and MPEG-4
compression technologies – including HD hybrids – will head north.”
This is closely associated with consumers’ thirst for higher quality
content which is often satisfied through HD quality videos. The
increased ownership of HDTVs especially in the homes of
technologically advanced nations is a good indicator of where the
market is heading.
In terms of vendors’ market standing, Motorola and Cisco Systems
continue to sit at the top of the cable STB vendor list with a
combined market share close to 50% in 2008. Thomson and Panasonic
ranked highest in the DBS and DTT segments respectively in the same
period. “Vendors’ strategies for retaining their market shares are
targeted towards emerging technologies such as HDTV, IPTV, and
digital TV, as these are expected to be the main driving forces for
STB sales in the coming years,” Fong concludes.
ABI Research’s new Market Data release “Set-Top Box Shipments and
Vendor Market Share” (http://www.abiresearch.com/research/1003753),
which is updated quarterly, addresses STB shipments information and
examines the growth potential across four digital video platforms:
CATV, DBS, IPTV, and DTT. Detailed market trends, key vendors’
market share and market forecast information for key regions around
the globe are provided where available.
The study forms part of the company’s Home Networking Research
Service
(http://www.abiresearch.com/products/service/Home_Networking_Research_Service)
and Digital Media Research Service
(http://www.abiresearch.com/products/service/Digital_Media_Research_Service),
which also include other Market Data products, Research Reports,
Research Briefs, ABI Insights, and analyst inquiry support.
ABI Research provides in-depth analysis and quantitative forecasting
of emerging trends in global connectivity. From offices in North
America, Europe and Asia, ABI Research’s worldwide team of experts
advise thousands of decision makers through 25 research and advisory
services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500. |
|
|
|
