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Civolution’s VTrack Watermarking in
ADB’s Set-Top Boxes Helps Protect Content Delivered to the Home
Other Topics: IPTV
STB Market
Advanced Digital Broadcast
August 24, 2009
Geneva, Switzerland -- Advanced Digital Broadcast, a leading supplier
of technology to the global digital television industry, announced
today that it is adding watermarking capabilities to its TV
convergence solutions portfolio. ADB has integrated Civolution’s
VTrack watermarking technology (www.civolution.com) into its digital
TV set-top boxes, thus providing operators with further means of
protecting content. |
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“The integration of VTrack in
ADB’s set-top boxes shows VTrack’s flexibility in integrating with
different platforms ranging from cable, satellite, terrestrial to
IPTV. VTrack is a robust and easy to integrate solution,” said Alex
Terpstra, CEO of Civolution. “Now with the increased availability of
high definition and early release content, the (camera) capture and
distribution of high quality content copies is a new threat
requiring fast, efficient and cost-effective solutions,’’ concluded
Terpstra.
Using Civolution’s VTrack solution, ADB’s set-top boxes are
embedding a unique watermark into video material each time an
on-demand program is distributed, enabling content owners to
identify the source of any potential copies. The VTrack watermark
will survive camcorder-capture and subsequent degradation of the
content through internet usage.
“ADB is proud to be one of the first set-top box companies to
integrate such a solution onto its products,” comments Francois
Pogodalla, CEO of ADB. “Considering the development of home
networking, which enables content to flow freely between multiple
consumer devices, ADB believes that the industry will welcome our
efforts to offer an extra layer of content protection, in addition
to today’s conditional access solutions.”
About Civolution
Civolution
is a leading provider of technology and services for identifying,
managing and monetizing media content. The company offers an
extensive portfolio of cutting edge watermarking and fingerprinting
technology solutions for forensic tracking of media assets in
pre-release, digital cinema,
PayTV and
online. Through its service portfolio
Civolution
offers broadcast and internet media intelligence and monetization
solutions. Headquartered in Eindhoven, The Netherlands, with offices
in London, Rennes, New York and Los Angeles,
Civolution
was formed in October 2008 as a spin-off from Royal Philips
Electronics combining synergies from Philips CI,
Teletrax and
Thomson STS . For more information visit: www.civolution.com |
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