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Asia-Pacific Leads Telco TV
Subscription Growth: a 37% CAGR Forecast over the Next Three Years,
According to ABI Research
ABI Research
June 1, 2009
The bleak market outlook in the last quarter of 2008 did not seem to
deter the growth of pay TV. Service operators, especially those in
mature high-speed Internet economies – many of which are in the
Asia-Pacific region – continue to strive towards providing
interactive bi-directional television. According to new pay-TV
market data from ABI Research, APAC will continue leading
subscription growth, delivering a 37% CAGR (compound annual growth
rate) over the next three years. |
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Telco TV in general will grow at
an estimated CAGR of 29% over the next three years to 47 million
subscribers globally by the end of 2011. ABI Research industry
analyst Serene Fong notes that, “By the end of 2008, telco TV usage
continued to be concentrated in countries such as France, South
Korea and Hong Kong. Massive countries such as China and India are
still very much inhibited by the lack of sufficiently broad
bandwidth but they are expected to be high growth markets in the
years to come.”
Fong adds that, “User experience and individualization is of
absolute importance in the telco TV realm. As more operators
leverage alternative service platforms (telco TV especially) in a
desperate bid to save their dwindling revenues, the fundamental goal
is to achieve user stickiness.
And the eventual winners will be those who have a good variety of
content, are able to handle user participation, and can aggregate
and even reconstruct user content wherever necessary.”
As the popularity of telco TV grows nearly exponentially, legacy
satellite, cable, and terrestrial TV formats will also witness
cannibalization. However Fong believes that, “They will continue to
retain their footholds in their key markets for some time. And we
will continue to see overall growth heading north for a while, but
it will become more and more constrained.”
ABI Research’s new study, "Pay-TV Subscriptions", which is updated
quarterly, profiles global pay-TV subscription information. Detailed
market trends and market forecast information for key regions and
countries around the globe are provided where available.
The study forms part of the company’s Home Networking Research
Service, which also includes other Market Data products, Research
Reports, Research Briefs, ABI Insights, and analyst inquiry
support..
ABI Research provides in-depth analysis and quantitative forecasting
of emerging trends in global connectivity. From offices in North
America, Europe and Asia, ABI Research’s worldwide team of experts
advise thousands of decision makers through research and advisory
services in seven key practice areas. Est. 1990. For more
information visit www.abiresearch.com: , or call +1.516.624.2500. |
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