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Cable Operator Guangzhou
Digital Media Group Uses Envivio Convergence Headend for New
Interactive TV Service
Envivio Inc.
March 23, 2009
Envivio 4Caster C4 Three
Screens Encoder Delivers HD and SD Content on World’s First
Microsoft Mediaroom Cable TV Deployment
San Francisco, CA -- Envivio Inc., the leading provider of
compression solutions for Three Screens video convergence, today
announced that its 4Caster C4 has been selected by Guangzhou Digital
Media Group to provide the high definition and standard definition
video encoding for China’s first Interactive TV service based on the
Microsoft Mediaroom platform. The installation is also the world’s
first Mediaroom-powered service delivered over a cable TV network. |
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Guangzhou Digital Media Group’s
new Zhujiang Digital connected TV service operates alongside the
company’s existing analog and MPEG-2 digital services and is
delivered via IP across the same network. The MPEG-4 AVC compression
provided by Envivio allows at least twice as many SD and HD channels
to be delivered to consumers when compared to MPEG-2. Converting to
an IP delivery mechanism provides content delivery flexibility and
efficient support of the advanced interactive features of Microsoft
Mediaroom.
Julien Signès, President and CEO
of Envivio said, “Guangzhou has built a remarkably compelling system
which combines Envivio advanced encoding with Microsoft Mediaroom
interactivity and time-shifting to unlock the full potential of
IP-based television for its customers, without having to make major
changes to its existing transport infrastructure. They have set an
example not only in China, but for cable TV operators all around the
world.”
The 4Caster C4 encoder has been qualified by the Microsoft Mediaroom
Interoperability and Qualification Lab (IQ Lab). A fully integrated
solution for IPTV, Internet TV and Mobile TV applications, the
4Caster C4 supports digital, analog and MPEG-2 Transport Stream over
IP inputs and a range of video and audio encoding options, including
the Chinese AVS video compression standard, to ensure efficient
delivery of content to the Three Screens.
Guangzhou Digital Media Group (http://www.gzcatv.net) is the largest
cable TV network operator in Guangzhou City with around 2.5 million
subscribers.
About Envivio Inc.
Envivio Inc. is the leading
technology provider of IP video convergence encoding solutions for
telcos and broadcasters. Envivio is the only company to offer
convergence solutions supporting the “Three Screens” of consumer
video – TVs, PCs and mobile phones – making IP video a reality over
any type of network and to any multimedia device from mobile to HD.
Envivio solutions deliver industry leading MPEG-4 AVC (H.264),
Windows Media Video (VC-1) and AVS compressed video quality at the
lowest bit rate for IPTV, Internet TV, and Mobile TV applications.
Service providers worldwide use Envivio solutions to reduce their
operational costs while offering subscribers the most compelling and
highest quality video services anytime and anywhere. Visit
http://www.envivio.com for more information.
Envivio
is a registered trademark of
Envivio
Inc. All trademarks used herein, whether recognized or not, are the
properties of their respective companies. |
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