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CCTV.com Uses Envivio Video Encoders to Launch Beijing IPTV Service
In Time for 2008 Olympics
Other Topics: IPTV
Live Streaming, IPTV Advanced
Video Gateways, IP Video
Infrastructure
Envivio
August 19, 2008
San Francisco, CA -- Envivio, the leading technology provider of IP
video convergence encoding solutions from mobile to HD, today
announced that the new media platform of China's largest television
network, China Central Television (CCTV), has launched its IPTV
service pilot in Beijing in time for the start of the Olympic Games
using 80 Envivio 4Caster encoders. CCTV is one of the companies
licensed to provide IPTV services in China and is the official
Internet and Mobile Broadcaster for the 2008 Olympic Games. Envivio
is a strategic partner to CCTV.com for the broadcast of the Games. |
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"This is an exciting year
for broadcasting in China as local audience interest in the Olympic
games is at an unprecedented level." said Mr. WANG Wenbin, President
of CCTV.com. "We are very pleased to have Envivio as an encoder
partner as they have shown strong commitment to the Chinese market
with their early implementation of the AVS standard."
Envivio IPTV encoders are renowned for
providing low latency encoding with high video quality, and are
ideally suited for sports content such as the Olympics. The 4Caster
encoders in use by CCTV.com are currently configured for MPEG-4 AVC
encoding, but Envivio's unique software-based encoding core allows
them to be reprogrammed to deliver content in the Chinese AVS
encoding format without the need for any hardware modifications.
Envivio will be demonstrating its encoding
solution for the Three Screens at IBC 2008 in Amsterdam from
September 12-16, 2008. Visit the Envivio booth 5.A19 during IBC or
our website at http://www.envivio.com
About Envivio Inc.
Envivio Inc. is the leading technology provider
of IP video convergence encoding solutions for telcos and
broadcasters. Envivio is the only company to offer convergence
solutions supporting the "Three Screens" of consumer video – TVs,
PCs and mobile phones – making IP video a reality over any type of
network and to any multimedia device from mobile to HD. Envivio
solutions deliver industry leading AVC (H.264), AVS, and Windows
Media Video (VC-1) compressed video quality at the lowest bit rate
for mobile TV, Internet TV, IPTV, and broadcast applications.
Service providers worldwide use Envivio solutions to reduce their
operational costs while offering subscribers the most compelling and
highest quality video services anytime and anywhere. Visit
http://www.envivio.com for more information.
Envivio is a registered
trademark of Envivio Inc. All trademarks used herein, whether
recognized or not, are the properties of their respective companies.
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