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TANDBERG Television to Provide HD MPEG-4 AVC Encoders for NBC’s
Coverage of the Beijing Olympic Games
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IPTV English Channels
TANDBERG Television
August 4, 2008
EN8090 encoders to compress NBC's HD content into an MPEG-4 AVC
contribution feed during coverage of the Beijing Olympics, August
8-24, 2008
Atlanta, GA -- TANDBERG Television, part of the Ericsson Group
(NASDAQ:ERIC), has been selected to provide TANDBERG MPEG-4 AVC
video processing solutions to NBC during the network’s coverage of
the 2008 Beijing Olympics from Beijing, China August 8-24. This is
the first Olympics where MPEG-4 AVC will be used for HD content
contribution and NBC will deploy a variety of TANDBERG Television
products at the International Broadcast Center (IBC) in Beijing and
in the US including HD encoders, professional receiver/decoders,
multiplexers, modulators, IP adapters and other control equipment. |
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"Preparing for this major event required us to make very careful
equipment, vendor and solution choices," said Dave Mazza, Senior
Vice President, NBC Olympics Engineering. "Selecting TANDBERG
Television for this project was easy. Their rock solid contribution
and distribution products and the expertise of their team members
allow us to continually raise the bar and provide our viewer's with
exceptional picture quality."
NBC's HD coverage, sent to the United States via NBC's contribution
network, will be encoded by TANDBERG Television EN8090 HD MPEG-4 AVC
encoders. The raw video and audio feeds captured at the events will
be transported from the IBC to the NBC studios for US Distribution,
before post-production. The contribution feeds sent from NBC
Universal to its cable affiliates will be compressed by TANDBERG
Television encoders and delivered via MPEG-2 to the cable head-ends.
"NBC will offer the most in-depth Olympic coverage in history, and
we are honored to support them as they embark on this unprecedented
project," said Eric Cooney President and CEO of TANDBERG Television.
"We look forward to working with NBC to deliver an outstanding
broadcast of the Beijing Olympic Games to millions of viewers across
the US."
TANDBERG Television's EN8090 MPEG-4 AVC HD Encoders
The EN8090 MPEG-4 AVC HD encoders chosen for the HD contribution
feeds from Beijing use Intelligent Compression Engine technology
featuring Clarus™ video pre-processing, with enhanced noise
reduction, artifact removal and improved filtering. They redefine
the economics of HD transmission and provide major improvements in
picture quality, offering crisp, vibrant video at extremely low
bit-rates. New image-enhancing techniques such as single-slice video
processing architecture, multi-pass analysis and forward-looking
encoding also improve efficiencies and reduce bandwidth usage.
Combined with TANDBERG Television’s Reflex™ statistical
multiplexing, the EN8090 can achieve significant efficiency
improvements over previous generations of MPEG-4 AVC HD. Visit
http://www.tandbergtv.com/productview.ink?productid=1313 for more
information about the EN8090 encoders.
About NBC Olympics
NBC, “America's Olympic Network,” owns the exclusive U.S. media
rights to the Olympic Games, television’s most powerful property,
through 2012, which includes Beijing in 2008, Vancouver in 2010 and
London in 2012. From August 8-24, 2008 NBC Universal will present an
unprecedented 3,600 hours of coverage, highlighted by NBC in
primetime with live swimming, gymnastics and beach volleyball. In
August 2004, 203 million viewers watched as the networks of NBC
Universal—NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC’s HD
affiliates—offered a then record 1,210 hours of Olympic coverage
from Athens.
For additional information, go to NBCOlympics.com, a year-round
destination for fans of Olympic sports, featuring news, Beijing
previews, athlete features, expert blogs, photos, Olympic video from
the NBC archives and social tools enabling users to build
communities around their favorite sports, post comments and blogs.
About TANDBERG Television
TANDBERG Television, part of the Ericsson Group (NASDAQ:ERIC),
delivers the multimedia technology and expertise that is moving
digital video forward. Whether it's advanced compression systems,
on-demand or content distribution, the company's award-winning
solutions are used by the world's leading broadcasters, operators
and programmers to deliver new viewer experiences and advertising
opportunities. With a broad suite of open, standards-based products,
TANDBERG Television offers the highest quality solutions for Digital
TV, HDTV, VOD, and IPTV. For more information, please visit
www.tandbergtv.com
About Ericsson
Ericsson is the world's leading provider of technology and services
to telecom operators. The market leader in 2G and 3G mobile
technologies, Ericsson supplies communications services and manages
networks that serve more than 195 million subscribers. The company’s
portfolio comprises mobile and fixed network infrastructure, and
broadband and multimedia solutions for operators, enterprises and
developers. The Sony Ericsson joint venture provides consumers with
feature-rich personal mobile devices.
Ericsson is advancing its vision of ‘communication for all’ through
innovation, technology, and sustainable business solutions. Working
in 175 countries, more than 70,000 employees generated revenue of
USD 27.9 billion (SEK 188 billion) in 2007. Founded in 1876 and
headquartered in Stockholm, Sweden, Ericsson is listed on OMX Nordic
Exchange Stockholm and NASDAQ. |
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