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Verimatrix Enables Secure Delivery of Premium Content for IOL
Netcom's Unique On-Demand IPTV Business Model
Other Topics: IPTV FTTH
Services,
IPTV VoD Launch,
Google WiMAX deal with Sprint and Clearwire
Verimatrix
May 5, 2008
IOL Subscribers View VCAS-Protected Content on TV and PC With
ViewRight PC Player
San Diego, CA & Mumbai, India -- Verimatrix, setting the standard in
content security technologies that enhance the value of pay-TV
networks, today announced that IOL Netcom has selected Verimatrix as
the content security provider for its on-demand IPTV service,
India's first IP-based on-demand television service to more than
250,000 subscribers. In addition to deploying the Verimatrix Video
Content Authority System (VCAS™) for IPTV, IOL will be offering
premium, MPEG-4 content via subscriber's home PC through
Verimatrix's ViewRight™ PC Player, the only independently-audited,
secure PC player for IPTV on the market. |
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IOL will be offering the
PC as a viable second screen in a subscriber's home, providing a
cost-effective option to view its on-demand movie library and 150
broadcast channels. ViewRight is an integrated component of VCAS and
provides the same level of content security and revenue protection
as with dedicated set-top box (STB) equipment.
"Content is king when it comes to attracting subscribers to new
services like IPTV. Verimatrix proved to be the best content
security choice to not only meet the content owners' requirements
for MPEG-4 programming, but enable a new business model through the
PC," said Siddhartha Srivastava, president of IOL Netcom. "Expanding
delivery options to the PC will assist in customer acquisition,
reduce installation resources and allow the customer to experience
our 'Anything, Anytime, Anywhere' promise."
As an additional layer of protection, IOL will be deploying
Verimatrix's VideoMark™ user-specific, forensic watermarking
technology in conjunction with the ViewRight PC Player. This extra
security measure satisfies content owners' strict security
requirements and protects the "analog hole." Any pirated copies can
be traced to a unique user identifier, and not just the network
operator, so content owners are assured of protection that extends
beyond the digital network.
"IOL is implementing leading-edge methods to penetrate the Indian
market with compelling IPTV services. Because we support a diverse
set of clients through software-based solutions, we have the
flexibility to respond to their unique network challenges," said
Steve Oetegenn, chief sales and marketing officer at Verimatrix.
"IOL is an excellent example of putting our layered content security
approach into practice."
IOL's IPTV services have been deployed in Mumbai, Kolkata and
Bangalore and Verimatrix is one of the platform components used in
all of these deployments. Verimatrix's extensive partner ecosystem
allowed for easy integration and interoperability with all system
components.
About IOL Netcom
IOL Netcom Ltd is the first company to introduce commercially
deployable Broadband Interactive Multimedia Services in India. It
has a fully integrated backbone network, featuring "1-1000 Mbps"
access that provides a superior network experience. Apart from
Broadband Internet access capable of delivering television and
video-on-demand, IOL offers interactive services like
Entertainment-On-Demand, Games, Video Conferencing. IOL has high
quality digitally encoded software featuring up to 500 channels of
music, movies, entertainment, news, sports, etc. in various
languages sourced from different countries. It provides easy access
to over 20,000 hours of content and instant hot links connectivity
to hundreds of Broadband sites globally. IOL Broadband connections
can expand your business' global reach thereby improving
communication, increasing productivity and reducing costs. Visit
www.iolnetcom.com for more information.
About Verimatrix
Verimatrix sets the standard for
software-based content security and revenue enhancement technologies
in pay-TV networks, with a global customer base of
telecommunications providers. The
Verimatrix Video Content Authority System (VCAS™) offers a suite of
next-generation technologies that has been independently-audited and
ranked as the global leader in IPTV content protection. VCAS was
designed for two-way and hybrid networks to protect content and
enhance revenue streams, while combating digital piracy wherever it
occurs within the distribution chain. The company's content security
experts maintain close relationships with the major studios and
broadcasters to help address the challenges facing pay-TV networks
of today, and those of tomorrow.
Verimatrix customers benefit with most favorable access to premium
content, enabling the richest, most versatile viewing experience for
their digital video subscribers. For more information on why VCAS is
the most widely deployed IPTV content security system with tier one
operators, please visit www.verimatrix.com. |
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