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Bluehighways TV And Atlantic Broadband's Cumberland Maryland Cable
System Team For Delfest 2008 Marketing Campaign
Other Topics: IPTV FTTH
Services, On-Demand IPTV Content,
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BlueHighways TV
May 5, 2008
Promotion Stirs Excitement for BlueHighways TV Linear and VOD
Service Launch on System
Hendersonville, TN -- BlueHighways TV (BHTV), the multi-platform
network that explores the people, stories, traditions and music of
America, and Atlantic Broadband today announced that they will
promote BlueHighways TV's linear and Video on Demand (VOD) service
launch on the Cumberland, MD cable system with a joint marketing
campaign at the first annual DelFest 2008. BlueHighways TV is now
available on Atlantic Broadband's Digital Service tier, on Channel
220. DelFest 2008 is a family-friendly roots music festival,
featuring world-class musical collaborations and fresh new talent,
and will be held May 23 - 25 at the Allegany County Fairgrounds in
Cumberland, Maryland. |
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As Gold Sponsors of
DelFest 2008, BlueHighways TV and Atlantic Broadband will contribute
on-air festival commercials leading up to the event, have a booth
and giveaways at the festival, and be featured in program ads and
various event-related marketing materials. Atlantic Broadband will
offer its customers special discounted tickets for the festival, and
will display its new mobile production truck at the event.
BlueHighways TV will also film part of DelFest 2008 for an upcoming
episode of American Journeys, which it plans to premiere in
Cumberland at a VIP screening event.
"We are pleased to be involved with this nationally recognized music
festival," said Dave Dane, Vice President and General Manager of
Operations for Atlantic Broadband. "Our campaign will help build
excitement for BlueHighways TV's launch on our system with dedicated
roots music fans, and we hope to continue this promotional
partnership with BlueHighways TV and DelFest for many years to
come."
"BlueHighways
TV is committed to reaching out directly to our roots music fan base
at festivals and community events such as DelFest, and this is an
excellent venue to help promote our recent launch in Cumberland,
Maryland," said Stan Hitchcock, Chairman and CEO of BlueHighways TV.
"These devoted fans often travel hundreds of miles to listen to
their favorite musicians, and they help spread the word about where
viewers can find BlueHighways TV's roots music programming - and in
Cumberland, Maryland, that is on Atlantic Broadband."
DelFest 2008 is hosted by bluegrass greats The
Del McCoury Band, and features an all-star roster of Bluegrass,
Americana and Country artists, including BlueHighways TV's own
Ronnie Reno and the Reno Tradition. The three day line up includes:
Vince Gill, Dierks Bentley, Sam Bush, David Grisman, David Bromberg,
Chris Thile, Abigail Washburn & Sparrow Quartet featuring Bela
Fleck, and many more (http://www.delfest.com).
BHTV programming features roots music, including bluegrass, blues,
folk western, gospel and traditional country, outdoor adventure and
agriculture, lifestyle, cooking, equestrian and a variety of other
subjects valued by a wide and growing audience. For more information
on BlueHighways TV's original programming, visit
http://www.bluehighwaystv.com/maag1.cfm.
About BlueHighways TV TM
BlueHighways TV is a satellite, cable and
broadband delivered television network that grew out of the great
interest that audiences have in exploring and re-freshening the
folklore, music, traditions, destinations, festivals and artistry of
America. Conceived and created by Network Creative Group, LLC,
BlueHighways TV captures that welcoming, down-home spirit that
Americans are known for - and are increasingly seeking on television
-- delivered with an interesting, honest and exploratory voice.
BlueHighways also takes its musical offerings on the road under
performing arrangements with The Mansion in Branson, MO and The
American Jukebox Theater in Pigeon Forge, TN. The network has
developed a number of innovative ways to work with satellite
distributors and cable operators to reach and serve their local
audiences, and BlueHighways TV is currently in active negotiations
for carriage. For more information, visit BlueHighways TV's website
at www.bluehighwaystv.com.
About Atlantic Broadband
The privately held company is ranked the 15th largest cable operator
in the United States. Atlantic Broadband, headquartered in Quincy,
Massachusetts, has over 600 employees and 286,000 customers located
in four operating regions: central Pennsylvania, Miami Beach,
Maryland/Delaware and Aiken, South Carolina. Additional information
is available at www.atlanticbb.com. |
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