Envivio Provides Encoding for A-VSB Initiative’s Live ATSC-M/H
Mobile Broadcast TV Demonstration at NAB
Broadcast Video, Encoding
Google WiMAX deal with Sprint and Clearwire
April 14, 2008
4Caster M2 Encoders Enable Delivery of Multiple Live Channels
and Interactivity to a Wide Variety of Mobile Devices
San Francisco, CA -- Envivio Inc., the leading technology provider
of IP video convergence encoding solutions from mobile to HD, today
announced that its 4Caster M2 mobile TV encoders are being used in
the live demonstration at NAB 2008 of the A-VSB Initiative’s
proposed technology solution for ATSC-M/H based mobile broadcast
television services. Announced yesterday by the A-VSB Initiative,
which includes Samsung, Rohde & Schwarz, MobiTV, SES-Americom and
Nokia Siemens Networks, the demonstration uses Envivio mobile TV
encoders that enable efficient delivery of high quality advanced
mobile broadcast TV services to a broad range of mobile devices
including mobile phones, portable media players (PMP) and ultra
mobile PCs (UMPC).
The A-VSB Initiative
demonstration showcases a mobile TV broadcast from a local TV
station. It includes live simulcasts of a local TV channel and a
national channel distributed over the station’s existing DTV
transmission infrastructure. In addition, two interactive channels
of content encoded using Envivio systems are being distributed to
enable the A-VSB Initiative to illustrate user interactivity and
electronic program guide (EPG) functionality. The A-VSB Initiative
demonstration can be viewed at its booth (Hall C, Booth 1539) and
also on the move via a bus tour.
As the world’s leading supplier of encoding solutions for mobile TV,
Envivio products power hundreds of mobile TV deployments worldwide.
The A-VSB Initiative’s mobile broadcast TV demonstration required an
encoding solution that could deliver high quality video and audio at
less than 500 kbps to a broad range of devices. Envivio was able to
optimize the parameters within the 4Caster M2 encoder to ensure a
high quality experience on all the devices simultaneously.
The flexible design of Envivio’s encoding architecture enables the
company to accommodate evolving mobile TV requirements, such as
A-VSB, quickly and easily within its existing, widely deployed
4Caster M2 product. With its built-in support for multi-profile
encoding, and advanced statistical and network aware rate controls,
the 4Caster M2 delivers the optimum mobile TV viewing experience to
any mobile device via any transmission infrastructure.
More information about this demonstration can be found at
For more information about the 4Caster M2 encoder and Envivio’s full
range of solutions for the Three Screens of consumer video – TV, PC
and mobile – visit the Envivio booth SU13205 during NAB or website
About A-VSB Initiative
The A-VSB Initiative is focused on catalyzing the commercial success
of ATSC Mobile broadcasting by enabling new revenue opportunities
for broadcasters through the delivery of local mobile TV services,
as well as premium TV content, value-added advertising and
interactive services. For more information please contact John
Godfrey at (202) 887-5667, or firstname.lastname@example.org or visit
About Envivio Inc.
Envivio Inc. is the leading technology provider
of IP video convergence encoding solutions for telcos and
broadcasters. Envivio is the only company to offer convergence
solutions supporting the “Three Screens” of consumer video – TVs,
PCs and mobile phones – making IP video a reality over any type of
network and to any multimedia device from mobile to HD. Envivio
solutions deliver industry leading AVC (H.264), AVS, and Windows
Media Video (VC-1) compressed video quality at the lowest bit rate
for mobile TV, Internet TV, IPTV, and broadcast applications.
Service providers worldwide use Envivio solutions to reduce their
operational costs while offering subscribers the most compelling and
highest quality video services anytime and anywhere. Visit
www.envivio.com for more information.
Envivio is a registered
trademark of Envivio Inc. All trademarks used herein, whether
recognized or not, are the properties of their respective companies.