| |
Digital
Rapids to Provide Encoding, Transcoding and Streaming Systems for
NBC's Online Coverage of the Beijing Olympic Games
Other Topics:
IPTV Billing and OSS
Provider,
Digital IPTV Set-Top-Box,
Google WiMAX deal with Sprint and Clearwire
Digital Rapids
March 27, 2008
Digital Rapids Transcode Manager and DRC-Stream to enable NBC
with top-quality encoding and streaming of online content during
coverage of the Beijing Olympics, August 8-24, 2008
Markham, Ontario & New York, NY -- Digital Rapids has been selected
to provide media encoding, transcoding and streaming systems to NBC
for the network's Internet coverage of the 2008 Olympic Games from
Beijing, China, August 8-24. The announcement was made today by Rab
Mukraj, Director of Digital Media Delivery at NBC Universal and
Brick Eksten, President of Digital Rapids Corporation. |
|
|
|
|
|
|
Digital Rapids' DRC-Stream
encoding and streaming solutions will enable NBC Olympics'
unprecedented live and on-demand online coverage of the Beijing
Olympics. 2200 hours of video will be streamed live on the Internet
at NBCOlympics.com, primarily encoded from video feeds into
web-friendly streams through the DRC-Stream systems. Streams will be
encoded in the VC-1 compression format for a viewing experience
powered by Microsoft Silverlight technology. The encoded live
streams will also be archived for viewers to watch on-demand.
Digital Rapids Transcode Manager, the enterprise-class solution for
scalable, high-volume media file transcoding, will be used to
convert affiliate-provided content between compression and file
formats for U.S. domestic distribution.
"We're thrilled to continue our relationship with NBC by supplying
our solutions for coverage of this year's paramount event, the
Beijing Olympics," said Eksten. "The nearly unlimited scope of
Internet-based video lends itself perfectly to coverage of an event
of this scale, and our solutions are renowned for bringing video to
the web with exceptional quality and reliability. We're pleased that
NBC has again placed their trust in our technology and expertise for
their ground-breaking online coverage."
"Delivering an unparalleled online experience is a vital component
of our unprecedented multi-platform coverage of the Beijing
Olympics. The Digital Rapids encoding systems will enable an
outstanding viewing experience for our online audience through
superior encoded video quality and robust reliability, while
providing us the workflow efficiencies needed for coverage of this
magnitude." -- Rab Mukraj, Director of Digital Media Delivery at NBC
Universal.
Digital Rapids' DRC-Stream encoding solutions combine powerful
hardware for video and audio capture and pre-processing with the
intuitive Stream software interface, delivering reliable,
high-quality, multi-format media encoding and streaming for
professional applications such as high-end Internet TV and IPTV. The
advanced, hardware-based video processing features enable superior
quality and the most efficient use of bandwidth in the compressed
result. Digital Rapids Transcode Manager provides automated,
distributed transcoding with centralized management and exceptional
load balancing intelligence for high-volume, multi-format workflows,
increasing production volume while reducing operational costs.
For more information on Digital Rapids products, please visit
www.digital-rapids.com.
About NBC Olympics
NBC, "America's Olympic Network," owns the exclusive U.S. media
rights to the Olympic Games, television's most powerful property,
through 2012, which includes Beijing in 2008, Vancouver in 2010 and
London in 2012. From August 8-24, 2008 NBC Universal will present an
unprecedented 3,600 hours of coverage, highlighted by NBC in
primetime with live swimming, gymnastics and beach volleyball. In
August 2004, 203 million viewers watched as the networks of NBC
Universal -- NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC's HD
affiliates -- offered a then record 1,210 hours of Olympic coverage
from Athens. For additional information, go to NBCOlympics.com, a
year-round destination for fans of Olympic sports, featuring news,
Beijing previews, athlete features, expert blogs, photos, Olympic
video from the NBC archives and social tools enabling users to build
communities around their favorite sports, post comments and blogs.
About Digital Rapids Corporation
Digital Rapids is a leading developer of professional hardware and
software solutions for video ingest, encoding,
transcoding, protection, streaming, and
delivery. Digital Rapids offers solutions that scale from individual
applications to enterprise and global workflows, with the proven
expertise to help our customers maximize their productivity and the
value of their content in the evolving digital media market. Digital
Rapids products integrate seamlessly into new and existing post
production, broadcast, institutional and media distribution
environments, dramatically increasing the volume and quality of
media produced while lowering overall costs. Digital Rapids
Corporation (www.digital-rapids.com) is headquartered in Ontario,
Canada with sales offices in the United States, the UK, Australia,
Argentina and Hong Kong. |
|
|
|
