| |
MIPTV
2008 Spotlights Social Networks With Keynotes From Myspace, BEBO And
Creative Commons
Other Topics:
IPTV STB Order,
IPTV Transcoding,
Google WiMAX deal with Sprint and Clearwire
MIPTV
March 24, 2008
Paris, France -- Three social media leaders will keynote at MIPTV on
10 April when the spotlight will be focused on social networking:
Travis Katz, Managing Director, International of MySpace/Fox
Interactive Media, Joanna Shields, President of BEBO and Joi Ito,
Chairman of Creative Commons. The 45th MIPTV featuring MILIA, the
world’s audiovisual and digital content market, runs in Cannes from
7-11 April 2008. |
|
|
|
|
|
|
These three key industry
players will give their vision of entertainment in the age of
content-sharing across different platforms, how to monetise content
today, and the current position of the players involved, including
creators, producers, distributors and brands.
Since launching in 2004, MySpace has become the world’s largest
social network, with 28 localised versions, in 14 languages. Travis
Katz, Managing Director of International, MySpace, will look at the
global evolution of the Social Web and examine the opportunities now
available to content creators, consumers and brands as they converge
in this new arena.
With over 40 million members, BEBO, in the process of being acquired
by AOL, was the first network to combine original web content and
interactivity by launching into broadcasting and commissioning
online series like KateModern, Sophia’s Diary and The Gap Year.
Joanna Shields, President of social media network BEBO, will discuss
these new formats and analyse their influence on consumer behavior
and impact on new forms of monetisation linked notably to the strong
involvement of brands.
Joi Ito, Chairman of Creative Commons, which
offers an alternative system for protecting rights inspired by the
free licence model, will offer a new vision of downloading by
suggesting that content sharing is not a “lost sale” but rather a
“gained fan”. Joi Ito will defend the opinion that this is a
flourishing sector where all participants stand to win.
In addition to these three keynotes, two panels will complete the
line-up for the focus on social networking at MIPTV. One will cover
the theme of marketing and advertising, the other creativity and new
content formats.
For the latest information about MIPTV: www.miptv.com
To download photos of Travis Katz, Joanna Shields and Joi Ito, and
logos from Reed MIDEM events, click HERE.
ABOUT REED MIDEM
Founded in 1963, Reed MIDEM is a leading organiser of professional,
international tradeshows. Reed MIDEM events have established
themselves as key dates in professional diaries. The company hosts
MIPTV featuring MILIA, MIPDOC, MIPCOM, and MIPCOM JUNIOR for the
television and digital content industries, AMAZIA devoted to the
creation and distribution of entertainment content, MIDEM for music
professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the
property and retail real estate sectors.
Reed MIDEM is a division of Reed Exhibitions, the world’s leading
events organiser Reed organises a wide range of events, including
exhibitions, conferences, congresses and meetings. Its portfolio of
over 500 events serves 47 industry sectors. In 2007 Reed brought
together over six million industry professionals from around the
world generating billions of dollars in business. Today Reed events
are held in 38 countries throughout the Americas, Europe, the Middle
East and Asia Pacific, and organised by 39 fully staffed offices.
For further information about Reed MIDEM visit www.reedmidem.com |
|
|
|
