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SecureMedia Advances IPTV Content Security by Incorporating Cinea's
Running Marks™ Digital Watermarking Technology
Other Topics: IPTV
QoE Monitoring,
IPTV Ecosystem Compliance
SecureMedia
March 17, 2008
The award-winning Encryptonite ONE™ System's IdentiFind™, the
world's first open Digital Watermarking Platform, now supports
industry-leading forensic solution
Natick, MA -- SecureMedia, the technology leader in content
protection software for secure video and multimedia delivery over IP
networks, announced the addition and integration of Cinea's Running
Marks™ watermarking solution into SecureMedia's popular Encryptonite
ONE™ System, through its exclusive IdentiFind™ open digital
forensics platform. Running Marks is a product of Cinea, Inc.,
subsidiary of Dolby Laboratories (NYSE: DLB). Supporting both
system-based and session-based watermarking, content owners and
system operators are able to track content origin and distribution
information right down to the specific transaction or device using
Cinea's patented technology. |
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Forensic watermarking, the
embedding of invisible marks in a video stream, is a proven
anti-piracy tool in the professional entertainment marketplace.
Cinea's Running Marks technology was designed specifically to place
forensic data in copyrighted material from the source, through the
distribution network and across a broad range of consumer playback
devices; from PCs to set-top boxes to portable media player. Now,
combined with Encryptonite ONE System and its EverLock™ process of
non-stop digital protection, it offers today's most secure and
traceable "end-to end" media distribution network.
SecureMedia's experience and technological
advancements in content protection has long been recognized by
Hollywood studios and network broadcasters and leading telecom
operators worldwide," noted Robert Schumann, General Manager, Cinea.
"We are excited that SecureMedia has integrated Running Marks into
its Encryptonite ONE System to further advance and enhance its
digital content security efforts for its customers."
Digital Watermarking techniques are the results of many years of
technical development of intellectual properties and are covered by
a multitude of exclusive, protected patents. To address the support
for digital watermarking while respecting those protected works,
SecureMedia has extended the Encryptonite ONE System with an open
platform called IdentiFind to allow the use of various patented
watermarking systems to provide digital forensics. Innovative
patented watermarking solutions, like Cinea Running Marks, are
easily and invisibly integrated, allowing users to view a rich,
unobtrusive media experience while ensuring a defense against
digital piracy.
"Consumers are now demanding a rich, yet unobtrusively secure
entertainment experience in their homes or on the go that is easily
accessible and truly affordable," said Fred Ellis, COO of
SecureMedia. "This is attainable by the addition of superior
forensic technologies such as Cinea's Running Marks, which is why we
are very excited to offer our customer's access to this premier
digital watermarking solution."
About the Encryptonite ONE System
The Encryptonite ONE System, winner of the IPTV industry's highest
award for best content protection, is today's proven multi-format,
multi-platform CA/DRM software solution that provides the highest
levels of digital content security while offering operational
efficiencies and extended value. Approved by all major film studios
and TV broadcasters, the Encryptonite ONE System allows telcos and
broadband operators to acquire distribution rights to the most
compelling broadcast channels and VOD programming. Its unique system
design features an ultra-light, processor-efficient client that can
be deployed on virtually any consumer media appliance to allow
ubiquitous secure content distribution on current and future set-top
boxes, PCs, portable players and mobile phones. Employing a
patented, common encryption scheme for both broadcast and VOD
content and through its exclusive EverLock™ process, the
Encryptonite ONE System is the only solution available today that
enables persistent and efficient protection of content at all times
in distribution and storage including in DVR and nDVR applications.
Newest innovations include exclusive platform extensions that allow
for selectable digital forensics to track, identify and deter piracy
of valued content (IdentiFind™), rapid middleware integration to
speed time-to-market (CodeConnect™), and configurable security
parameters for diverse quality content (TrustAdjust™).
About SecureMedia
SecureMedia is the world's most
experienced provider of proven open platform content protection
software for the delivery of video-on-demand, IPTV, multimedia,
music and other digital content over broadband IP networks. Founded
in 1996, SecureMedia was the first
company to introduce the Hollywood studios and leading broadcasters
to the advantages of software-based content security systems. Today,
SecureMedia enables "Entertainment
Everywhere™" by delivering innovative digital media content security
solutions including the award-winning
Encryptonite ONE™ System CA/DRM software suite, the
eONE™ PC Media Player and comprehensive
software developer kits. Headquartered in Boston, Massachusetts,
USA, SecureMedia, a Cavalier Telephone
and TV company, services its global customers with offices in San
Francisco, London, Amsterdam, Dubai, Beijing and Auckland aided by
representatives in Moscow, Bucharest, Pretoria, Tokyo, Hong Kong,
Seoul, Taipei and Melbourne. www.securemedia.com |
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