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TANDBERG Television’s OpenStream Powers Hybrid IPTV/Cable VOD
Services for Multimedia Polska
Other Topics:
Intelligent Video Transport,
IPTV Set-Top Box Supply
TANDBERG Television
March 10, 2008
Provides open software platform, offering choice and flexibility
Southampton, UK -- TANDBERG Television, part of the Ericsson Group,
today announced that its OpenStream® Digital Services platform has
been fully deployed by Multimedia Polska to power its entire
on-demand (VOD) services. Multimedia Polska has over 600,000
customers and is one of the leading Polish providers of triple-play,
combining hybrid cable/IPTV television, broadband internet and
fixed-line telephony in a single package. The VOD service is a
critical part of the Polish operator’s deployment of a major,
advanced multimedia offering. Programming includes a broad line up
of movies, sports and entertainment and is available either via
free, subscription, transaction or ‘time-shift/catch-up’ services.
Multimedia Polska also launched a HDTV offering last year using
TANDBERG Television encoding and future plans will see the operator
introduce more advanced, revenue generating services such as mobile
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“Our on-demand platform is a major part of our vision for an
advanced media service for Poland. We were the first Polish operator
to launch digital television services for our telephony subscribers
and we are now in a position to be innovators in the Polish VOD
market,” says Bartlomiej Kasinski, Strategy and Development
Director, Multimedia Polska. “We chose TANDBERG Television’s
OpenStream platform because it provides the interoperability with
third party products that we require and seamless support for our
middleware system. Flexibility is a key factor and OpenStream’s open
architecture will enable us to benefit from a multi-vendor
environment and provide a firm foundation for our interactive,
consumer-focused service.”
As part of the contract TANDBERG Television has provided its Xport®
on-demand content production software system, as well as its
OpenStream back office. The deal builds on TANDBERG Television’s
leadership position in the on-demand market. With five OpenStream
systems already deployed in Europe, including UPC Netherlands,
TANDBERG Television has rapidly become the European market leader in
on-demand back office solutions. In addition, OpenStream is the
leading open digital services platform in North America and has
multiple deployments in Asia, including Oriental Cable Network (OCN)
in Shanghai.
“We are delighted that our OpenStream platform is enabling another
milestone roll-out of VOD services. Multimedia Polska’s vision for
an extensive media system for Poland reflects its own fast growth
and vibrancy and we are proud to be part of that development,” says
Eric Baron, President of TANDBERG Television EMEA. “Given the highly
competitive nature of the television and multimedia market and the
increasing constraints on capital, it was vital that we could
provide Multimedia Polska with a cost-effective method of rolling
out revenue generating on-demand services. OpenStream allows
flexibility, scalability and the lowest possible total cost of
ownership without sacrificing performance, security or freedom of
choice.”
The OpenStream Digital Services Platform
The industry’s leading open standards based solution, OpenStream
offers operators the flexibility of using servers, applications,
billing systems, and other system components of their choice. The
platform currently delivers on-demand streams to more than 60 US
markets reaching over 15 million digital subscribers. Top operators
who have commercially deployed the OpenStream platform include
Comcast, Charter Communications, Time Warner Cable and UPC.
OpenStream was also selected as the platform of choice for the small
to mid-size market by National Cable Television Cooperative (NCTC),
which represents over 1,000 independent cable operators serving more
than 14 million subscribers nationwide.
About TANDBERG Television
TANDBERG Television, part of the Ericsson Group, delivers the
multimedia technology and expertise that is moving digital video
forward. Whether it's advanced compression systems, on-demand or
content distribution, the company's award-winning solutions are used
by the world's leading broadcasters, operators and programmers to
deliver new viewer experiences and advertising opportunities. With a
broad suite of open, standards-based products, TANDBERG Television
offers the highest quality solutions for Digital TV, HDTV, VOD, and
IPTV. For more information, please visit www.tandbergtv.com |
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