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Telescope Provides New Multichannel Participation Media Services For
A Dozen Television Programs In First Quarter 2008
Other Topics:
IPTV HD
Encoding,
IPTV Sales Record
Telescope
January 21, 2008
Mobile and Participation Television Campaigns Continue Growth
Los Angeles, CA -- Telescope, the pioneer in participation media
services, today announced that it has extended its multichannel -
mobile, landline, and online - services to twelve television
programs that will air in the first quarter of 2008. Telescope,
which managed nearly one billion participation media interactions in
2007, is on pace to exceed the previous year's industry record. In
addition to programs currently on ABC, Bravo, Lifetime, and TLC,
Telescope will also manage the interactive voting - as it has since
the show's inception - for 'American Idol' on FOX, which will hold
the first voting show of its seventh season on February 19th. |
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Telescope iME (Integrated Media Engine) manages
mobile, phone, and internet communications for brands, wireless
carriers, media and entertainment companies. Among the latest
broadcast and cable programs using Telescope's multichannel
participation media services are
- 'Make Me a Supermodel' on Bravo, which
includes interactivity across mobile, landline phone, and online
'How To Look Good Naked' on Lifetime, with mobile audio and text
advice
'Dance War' on ABC
'Miss America' on TLC
And upcoming campaigns with Univision, MTV, E!, CBS, FOX and NBA
"The growth of alternative
programming, and the interest in audience engagement, has been a
tremendous catalyst for participation media across an ever-wider
range of media and entertainment customers, who want to leverage as
many touchpoints as possible to communicate with consumers," said
Troy Sample, CEO of Telescope. "The trend toward greater levels of
interaction - and ongoing relationship marketing - is clearly strong
given the already heavy increase in reality programming and
non-scripted shows this season."
Participation media, which Telescope helped pioneer earlier in the
decade, integrates the reach of traditional media with interactive
technologies and creative calls-to-action that engage large-scale
audiences in real-time.
"The mobile marketing industry is now in a strong growth stage for
the media and entertainment segment, as content providers and
advertisers look to firms such as Telescope to develop clearly
defined and measurable interactions with consumers," said Scott
Ellison, of research firm IDC. "The multiple modalities of
interaction are now part of everyday consumer behavior, and
Telescope and their customers are leading indicators of where
interactive media has grown, in both qualitative and quantitative
ways."
Last year, Telescope worked with the leading trade associations for
marketing and content - the Mobile Marketing Association (MMA) and
Mobile Entertainment Forum (MEF), respectively - to create and
launch committees and best practices for participation media.
About Telescope Inc.
Telescope is a participation media and mobile marketing pioneer. The
company provides mobile, phone, and internet interactivity services.
This includes mass-scale participation television with the world's
largest phone voting solution; and mobile marketing and content
programs, such as user-generated content, social networking; and CRM
for media and advertiser clients. Telescope is headquartered in Los
Angeles, California, with offices in New York and London. Visit us
at www.telescope.tv.
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