| |
Service Providers Worldwide
Driving Video/IPTV with Cisco IP NGN
Other Topics: Advanced IPTV
Services, IPTV Programming
Business Wire
September 9, 2005
Unmatched Global Experience, Proven Scalability and Open Solution
Architecture Drive Cisco Deployment Leadership in Video/IPTV
Amsterdam, Netherlands -- Cisco Systems(R) (Nasdaq:CSCO) today announced continued momentum on its
leadership with service providers around the world in delivery of
video/IPTV services over its IP Next Generation Network (IP NGN)
reference architecture.
Cisco has unmatched video/IPTV networking deployment experience, with
platforms and technologies that enable scaling to millions of
subscribers quickly and easily and with a lower total cost of
ownership (TCO) than others. Cisco's approach enables providers to
improve the subscriber experience and increase average
revenue-per-subscriber (ARPU) by offering enhanced viewing options,
improved security and proven reliability. This is based on improved
service control, intelligence within the aggregation layer and
scalability at the network core. The Cisco IP NGN architecture gives
providers an open platform for service differentiation, allowing them
to move beyond video/IPTV to develop and deliver a variety of
integrated media services in the connected home. |
|
|
|
|
|
|
"Cisco provides service providers with extensive experience in
delivering video/IPTV and IP-based rich media services through a broad
technology solution," said Mark Bieberich, Director, Communications
Network Infrastructure, Yankee Group. "By addressing fundamental
challenges in carrier IP networks and the connected home and combining
proven routing, bandwidth management and service control offerings,
Cisco IP NGN gives service providers the solutions required to
guarantee end user quality-of-experience."
Video/IPTV requirements vary greatly depending on whether the service
is a managed video application such as broadcast IPTV, an interactive
communications service such as video conferencing or third-party
content detection and management. Cisco offers an open,
standards-based approach to video/IPTV deployment with multiple
middleware vendors, headend platforms, conditional access devices,
video servers and IP set-top boxes.
"Cisco's leadership in video deployments over IP can be attributed to
continuously enabling providers to grow subscriber bases, increase
revenues and reduce churn," said Mike Volpi, senior vice president and
general manager of Routing and Service Provider Technology, Cisco. "We
do this by enabling three layers of convergence -- network
convergence, which saves providers money; service convergence, which
binds networks and applications together; and application convergence,
which helps them drive revenue. Only IP next generation networks that
encompass all three can truly drive growth of advanced services,
including video."
Cisco continues innovating to achieve its IP NGN vision with a number
of video/IPTV-focused solutions and milestones:
-
Network Convergence
At the Network Convergence Layer of the IP NGN, Cisco video/IPTV
deployments provide unparalleled linkages among the network,
middleware and video/IPTV applications through the Carrier Routing
System (CRS-1), the XR 12000 and 7600 Series routers, the Cisco
Catalyst(R) switch family and optical networking equipment including
the industry-leading Cisco ONS15454 multiservice
provisioning/transport platform (MSPP/MSTP) and the Cisco ONS15600
multiservice switching platform (MSSP).
Cisco today announced general availability of the 8-port 1 Gigabit
Ethernet (GE) shared port adapter (SPA) for the CRS-1, offering the
industry's highest QoS-enabled GE port density. The CRS-1 now offers
continuous scaling of up to 768 ports per rack and up to 55,296 ports
per system. With high-density Ethernet aggregation and the industry's
only multi-stage multicast, CRS-1 is designed to connect the super
headend, video headend and video serving office (VSO) in national and
metro networks.
Recent enhancements to the Cisco 7600 Series routing portfolio,
ideally suited for distributed video and aggregation applications in
national and metro networks, underscore leadership in working with
service providers to build out scalable video/IPTV services. These
include:
-- Optimization of network utilization with Dynamic Multicast --
Minimizes providers' bandwidth needs for a larger number of live TV
channels.
-- TCO reduction with video/IPTV-optimized Asymmetric Networking --
Enables providers to deploy only the network bandwidth needed in each
direction to support video services.
-- Enhanced security with Source-specific Multicast (SSM) -- Designed
to prevent distributed denial of service (DDoS) attacks.
-- Carrier-class video operation with Broadcast Source Redundancy --
Enables load sharing among live TV broadcast sources with dynamic
failover.
-
Service Convergence
At the Service Convergence Layer of the IP NGN, Cisco continues to
strengthen its ability to enhance end-user quality-of-experience (QoE)
with service control intelligence in the Service Exchange Framework (SEF).
The open SEF tightly integrates the network and application layers
with middleware vendors, headend platforms, conditional access
devices, video servers and IP set-top boxes.
-- Intelligent service and bandwidth control with Cisco Broadband
Policy Manager -- Provides universal subscriber access and automates
policy control operations with business rules to deliver services. It
is an open platform which seamlessly integrates Cisco products with
OSS/BSS and multi-vendor networks.
-- Preserve quality-of-experience (QoE) with Video Admission Control
in Cisco 7600 Series routers -- Maintains high-quality end-user
experience in oversubscribed networks by dynamically determining when
network-wide resources can support a video session.
-- Detect and manage authorized or unauthorized third-party video
content over broadband -- Deep packet inspection and application
classification enabled by the Cisco Service Control Engine enables
providers to offer multi-tiered, application-and-subscriber-aware
services.
-- Content virtualization -- The Cisco Content Engine provides
intelligent content and asset distribution across access-independent
networks.
-- Presence-based video communications -- The Cisco Call Session
Control Platform (CSCP) enables broadband providers to offer a range
of session initiation protocol (SIP)-enabled video soft clients and
phones for services such as video instant messaging.
-
Application Convergence
At the Application Convergence Layer of the IP NGN, Linksys(R), a
Division of Cisco Systems, continues to drive consumer benefits for
the connected home across four key areas: networked entertainment,
basic networking, communication and security/monitoring. The connected
home represents a growing opportunity to leverage gateway technology
across cable, wireline or wireless access technologies, while
increasing providers' total addressable market. Linksys is continuing
to expand the IP NGN offering with:
-- Agreement to acquire KiSS Technology, a leading technology provider
for networked entertainment devices whose product portfolio includes
home video products such as networked DVD players and networked DVD
recorders. KiSS's technology platform also has the capability to
extend to other consumer electronics products and will help Linksys
continue to develop a unique, networked entertainment product suite
for the connected home. For more information:
http://newsroom.cisco.com/dlls/2005/corp_072205.html
-
Global Deployments
Cisco continues to see widespread adoption of its video/IPTV-focused
IP NGN solutions, with reference customers spanning the globe:
-- SOFTBANK BB Corporation (JAPAN) -- Expanding its Cisco IP NGN
architecture to enable nationwide expansion of advanced video services
including broadband program broadcasting and video-on-demand (VOD).
The nationwide expansion will be completed in October. See separate
release issued today for more information.
-- Video Networks Limited (UK) -- Deploying a Cisco IP NGN to
accelerate the national roll-out of its HomeChoice video, voice and
Internet (triple-play) services over digital subscriber line (DSL)
broadband. Extending the reach of HomeChoice services from 2.4 million
homes in 2005 to 10 million homes nationwide by 2010. For more
information:
http://newsroom.cisco.com/dlls/2005/prod_071205c.html
-- neuf telecom (France) -- Using Cisco technology for network
extension and expansion to support the most ambitious local loop
unbundling program in Europe and to facilitate the delivery of new
triple-play services over ADSL to residential customers. In November
2004, the company launched neuf TV, a digital-quality TV-over-DSL
service offering more than 70 channels. The carrier had a total of
700,000 ADSL users from its retail and wholesale operations at the end
of 2004. For more information:
http://newsroom.cisco.com/dlls/2005/prod_012705.html
-- Telewest (UK) -- Expecting to deliver TV-on-demand to more than 1
million customers by early 2006, converging four networks for voice,
video, broadband and business data onto a single platform using the
Cisco IP NGN reference architecture. For more information:
http://newsroom.cisco.com/dlls/2005/prod_061505.html
-- SureWest Communications (USA) -- Enhancing its video/IPTV services
over a fiber-to-the-home (FTTH) network with the Cisco IP NGN
reference architecture. Currently delivers more than 250 video and
music channels to its subscribers, with both 10 and 20
megabit-per-second (mbps) options for Internet service and voice. See
separate release issued today for more information.
-- China TieTong (formerly China Railcom) -- With 1.2 million
broadband users as of June 2005, China TieTong is in the process of
expanding the scope of its voice, video and data (triple-play) service
offerings from 129 cities to 250 with the Cisco IP NGN reference
architecture. For more information:
http://newsroom.cisco.com/dlls/global/asiapac/news/2005/pr_06-28.html (Due to its length, this URL may need to be
copied/pasted into your Internet browser's address field. Remove the
extra space if one exists.)
For more information about Cisco in video/IPTV, please visit the Cisco
web site at www.cisco.com/go/ipngnnew.
About Cisco Systems
Cisco Systems, Inc. (Nasdaq:CSCO), the worldwide leader in networking
for the Internet, celebrates 20 years of commitment to technology
innovation, industry leadership and corporate social responsibility.
Information about Cisco can be found at
http://www.cisco.com. For
ongoing news, please go to
http://newsroom.cisco.com.
Cisco, Cisco Systems and the Cisco Systems logo are registered
trademarks of Cisco Systems, Inc. in the U.S. and certain other
countries. All other trademarks mentioned in this document are the
property of their respective owners. |
|
Back to Newsroom |
|