|Orca Interactive First to
Bring Content Discovery to IPTV with COMPASS
Other Topics: IPTV Secure STB,
IPTV Subscription Portal,
IPTV HD Digital Video Recorder
October 24, 2007
Groundbreaking solution quickly, easily points viewers to content
of choice through personalized recommendations
Ra’anana, Israel -- TelcoTV Stand 740 - Orca Interactive Ltd. (LSE:
ORCA), a market pioneer in providing IPTV middleware and
applications, announced today the launch of COMPASS, a
groundbreaking and unprecedented Content Discovery solution designed
to quickly and intuitively provide television viewers with the
content of their choice.
Orca will provide a preview
demonstration of COMPASS during the TelcoTV Expo in Atlanta, Georgia
from October 23-25, 2007, at stand 740. Market availability for
COMPASS is expected in the first half of 2008.
Powered by customized recommendation engines, COMPASS runs on Orca’s
advanced RiGHTv IPTV middleware platform to enable subscribers and
operators to fully benefit from the content-rich television
offerings available today. Orca's COMPASS provides subscribers with
personalized recommendations, tailored to their individual
preferences, while allowing operators to promote premium and niche
content and ensure that customer satisfaction is achieved.
Orca’s innovative content discovery solution is designed to
transform the viewing experience into a fun, easy and interactive
one, based on a seamless subscriber user interface (SUI) featuring
consistent language and visual cues.
COMPASS’s customized content offerings are derived from personal
tastes, user profiles and content ratings enabled by both built-in
and external recommendation engines. This flexibility is provided
through an open architecture, complemented by efficient management
tools to offer a dynamic blend of recommendations.
COMPASS, which enables operators to separate on-demand and live
content, is operable on multiple set-top boxes (STBs) and is
accessible over any device – STB, PC or mobile.
"With all the live, on-demand and pre-recorded programming
available, the main challenge that operators will face in the next
couple of years is to provide the right content to the right
viewers. Unlike today’s program guides and VOD listings, COMPASS
offers quality - rather than quantity – in content choice", said
Haggai Barel, CEO of Orca Interactive. "The only way operators and
subscribers can benefit from the ever-increasing wealth of viewing
content is by creating a proactive user experience that leverages
the quality of recommendations and ease of navigation in lieu of the
vastness of a catalog or an EPG. That’s where COMPASS steps in,
revolutionizing the TV experience by intuitively concocting the
perfect content mix for each subscriber."
"Operators’ pressing need for an effective solution for content
discovery is clear. By providing them with a COMPASS to point
subscribers in the right direction, Orca continues to drive the
market towards the next generation of IPTV”, added Barel.
About Orca Interactive
Orca Interactive Ltd. (LSE:ORCA) is a market pioneer and innovation
leader in providing IPTV middleware and applications, bringing the
power of next generation interactive TV to help service providers
and broadband network operators drive growth. Revolutionizing the
way people consume television content, Orca Interactive’s dynamic IP
video and feature-rich multimedia solutions combine live TV, video
on demand (VOD), personal video recording (PVR), home media and
personalized services, including the latest in content discovery and
user generated content, across a multi-device platform, and over the
Internet through its unique WebTV solution. Orca Interactive’s
proven RiGHTv solution provides a flexible approach for tailored
IPTV solutions founded on its diverse experience. For more
information visit www.orcainteractive.com.